TRANSFORMING THE CUSTOMER EXPERIENCE: HYPER-PERSONALIZATION AT SCALE

Nearly all retailers take a similar approach to customer analysis and segmentation. They have access to similar pools of data and use a similar technology stack. But not all retailers experience the same levels of success. Why do some companies succeed in creating relevant and personalized customer experiences, while others fail?

Successful companies begin with individual customer experiences rather than focusing on customer segmentation or “personas.” This focus allows companies to combine technology, customer data, and artificial intelligence to deliver contextually relevant and truly personalized experiences at scale and speed.

This unique “meeting of the minds” moderated session provides senior-level executives the opportunity to experience real-time peer-to-peer engagement through on-camera interactions and discussions. 

KEY TOPICS

• How are large-scale decisions being made, and how are IT initiatives impacting an organizations’ overall business strategy?
• How are companies creating engaging customer experiences that will drive both revenue and customer satisfaction?
• What mistakes have retailers made in their customer analytics efforts, and how can they recover?
• How can IT leaders leverage their existing technology stack to create personalized customer journeys?