Avasant Digital Forum: Transforming Application Management to Drive Richer Customer Engagement

To differentiate from competitors, enterprises have to offer seamless digital engagement that places customer needs at the fore. Applications that enable these digital touchpoints must be engineered and managed to drive a cohesive and contextual experience. There have been significant advances in Application development and management that allow enterprises to drive richer customer engagement while being very cost effective.

Key themes:

    • The importance of expert back-end application management for a personalized customer experience across all channels, devices, and touchpoints throughout the customer journey
    • Evolving the application management practice to become more digital and aligned with customer-centric experience or customer-centric needs
    • How to leverage vertical and horizontal deployable on-demand use cases to enable faster wins and cost advantages in an agile ecosystem
    • How to maximize application management for more efficient, dependable, and cost-effective functions that allow an organization to meet its business objectives

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