Press Release

Avasant Launches New Global Enterprise Practice Focused on Digital Services

Los Angeles, CA, June 17, 2014 - Avasant, the top ranked and award-winning global advisory firm, today launched Avasant Digital (, a new practice area focused on advising enterprise C-suite leaders on the Digital Transformation. Avasant Digital will provide a holistic approach to strategy, visualization and solution realization for organizations desiring to connect with the Digital Economy and enable the Internet of Everything (IoE). "Avasant is the first advisor to fully embrace the digital enterprise across all of our consulting solutions. This new practice area will drive us to reimagine our current offerings and better align to the digital economy. The formalization of our digital practice area represents the aggregation of our ecommerce, cloud, mobility, and analytics solution areas," said Kevin Parikh, Avasant CEO and Senior Partner (@kevinparikh). Avasant continues to deliver compelling thought leadership to the digital enterprise, most recently in a published Outsourcing Magazine article by Parikh entitled, Fueling Innovation in the Digital Era. As a globally recognized sourcing advisor, Avasant's clients expect leading insights and actionable solutions in the new digital world. "We are excited to offer these services because they are designed to help our clients become more capable and competitive in the global economy," said Parikh. Avasant's commitment to the digital enterprise is an ongoing focus and includes a myriad of verticals, such as: • Global Electronics Conglomerate - Avasant supported the consolidation of 50 global ecommerce websites to create a unified portal for the client's world-wide social media and customer care activities • International Regulatory Entity - Avasant Supported the full digital design & Social Media Support Strategy for a large non-governmental body supporting 7 languages across 5 continents • Government Financial Regulator - Avasant supported the design and implementation of Enterprise Social Media Support for a government regulator supporting over 1 million users across 50 states. "Avasant Digital will complement our Hi-Technology and Entertainment & Media verticals," said Bhavneet Bajaj (@bhavneetbajaj), an Avasant Partner, industry thought-leader and innovator with extensive digital management, market development and technology experience. Said Bajaj, "I am excited to be part of Avasant's brand extension into the digital enterprise with our premium customer experience and concierge stewardship. Avasant Digital will bring tremendous value and guidance to our clients with our robust digital services offerings and continue our focus on transformative services offerings." For the C-Suite, Avasant Digital offers a full range of services to help implement a digital strategy for driving enterprise growth and a richer customer engagement. While CMOs and CDOs today want to transform their organization into a digital enterprise, they lack the information and tools to effectively leverage cloud, mobility, social media, and big data. Avasant Digital is comprised of strategists, experientialists, designers, architects and technologists who turn ideas into compelling digital initiatives and help enterprises discover their firm's digital potential. From Visualizing Ideas to Realizing an Innovative Digital Enterprise, Avasant Digital is the preferred partner in this transformational journey. About Avasant Avasant, a leading US-headquartered global management consulting firm with areas of expertise in digital consulting, strategic outsourcing, technology consulting, and globalization strategies, has operations in North America, Asia, Africa and Europe. Based in Los Angeles, California, Avasant's talented team of consultants, lawyers and technologists average over 20 years of industry experience, and have conducted more than 1,000 engagements in over 40 countries. Avasant drives customer value through the use of proprietary consulting and advisory methods, which have been refined over decades of real-world transaction and engagement experience. Media Contact: Mark Ware (@markware14) Vice President of Marketing