Press Release

Avasant’s President & Managing Partner, Dr.Pradeep at Outsourcing Malaysia Conference

LOS ANGELES, Nov 14 --  With Malaysia rapidly gaining prominence as a global outsourcing hub, Outsourcing Malaysia (OM) supported by PIKOM,  organized the  inaugural Outsourcing Malaysia Conference (OMC 2008) in Kuala Lumpur on 12th and 13th Nov 2008. The theme of OMC 2008 was "Strategic Imperatives for Outsourcing." The conference is expected to become the annual focal point for buyers and industry leaders to network and deliberate on the latest trends and best practices in this growing industry. The objective of OMC 2008 was to give a stage to Malaysian outsourcing companies to showcase innovation and best practices and provide a channel for global visibility. Outsourcing is an industry association focused on promoting and developing the outsourcing industry in ; it is a chapter of Pikom (, the national ICT industry association. Outsourcing , was launched by the Prime Minister of Malaysia in 2007, and has since been working tirelessly to galvanize the local outsourcing industry. PIKOM, the Association of the Computer and Multimedia Industry, represents the information and communications technology (ICT) industry in . Its membership currently stands at over 750 comprising companies involved in a whole spectrum of ICT products and services which commands 80 per cent of the total ICT trade in Dr.Pradeep Mukherji, President  of Avasant's Asian Operations, was cordially invited by the organizers to speak  during the Thought Leadership Session on  Outsourcing.  Dr.Mukherji spoke on two thought provoking subjects related to "Outsourcing Lifecycle Management- Best Practices" and "Pricing Models - Are Providers Mature for Outcome Based Pricing?" There was a consensus among providers, that demonstrating service delivery maturity by adopting "best practices" and  willingness to work to a "result based"  commercial model, can be key differentiators while framing the "go to market " strategy and in branding the services. About Avasant Avasant is recognized as one of the "Top-Ten" strategic sourcing advisory firms by the Black Book of Outsourcing.  Avasant helps clients navigate the complete lifecycle for sourcing IT, Business and Knowledge Process services. Avasant's experienced team of management consultants, advisors, and lawyers offer holistic advisory services for developing sourcing strategy, executing sourcing transactions and managing sourcing relationships. Avasant's methods and practices have been refined over decades of experience spread across a talented team serving clients worldwide. The company's experts have collectively conducted more than 1000 sourcing and globalization engagements since 2001 in more than 40 countries. Corporate Locations:

Los Angeles

(Headquarters) Shevy Magen (949) 737-4790

New York

Bob Randolph (949) 500-3364


Mike Andersen (847) 732-4474

San Francisco

Amit Singh (408) 910-9815

San Diego

Jay Priday (760) 742-4396


Pradeep K. Mukherji +91 22 26313599
For more information, visit: