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CRM Necessary but Hard to Manage
CRM systems are one of the most widely adopted categories of enterprise applications. Modern CRM systems are essential for companies looking to improve their productivity and effectiveness in sales, marketing, and customer service. However, investing in a new CRM system can be a messy business. At the core, a CRM system needs to interact with data across the entire business. Business processes should change to match the new capabilities, and people need to be trained on the new system. Hidden or unexpected costs can quickly add up, and missteps can result in a major setback, or worse, project failure. This Research Byte summarizes our full report on CRM Adoption Trends and Customer Experience.
October, 2023
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Fostering Resilience in the Aerospace and Defense Sector through Digital Transformation
Aerospace and defense (A&D) enterprises are facing challenges arising from supply chain risks, regulatory compliance, increasing operational costs, heightened security measures, and pressure to meet sustainability goals. To address these critical issues, companies are actively harnessing the power of digital technologies to revolutionize their manufacturing processes, maintenance, repair, and overhaul (MRO) activities, and supply chain operations. Exploring advanced technologies, including generative AI, AR/VR, and digital twins, these organizations aim to enhance productivity and refine operational workflows. As this requires strong technological expertise and delivery capabilities, A&D enterprises are collaborating with service providers for digital transformation. Both demand-side and supply-side trends are covered in our Aerospace and Defense Digital Services 2023–2024 Market Insights™ and Aerospace and Defense Digital Services 2023–2024 RadarView™, respectively.
December, 2023
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Rightsizing ERP Support Staffing
Rightsizing the support staff for an ERP system can be difficult. This is because many factors affect the support staffing ratio. These include the type of ERP system, its age, the extent of modification, and the industry sector. Nevertheless, understanding support requirements for ERP systems is vital for IT leaders. This research byte summarizes our full report on ERP support staffing ratios.
January, 2024
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AWS Bets on Model Flexibility and Hardware Efficiency for a Distinctive Generative AI Advantage
Major hyperscalers, including Microsoft, Google, and AWS, have embraced generative AI, offering foundation models and proprietary software and hardware accelerators. However, as the generative AI landscape continues to evolve, establishing a unique selling proposition has become challenging. Customers, too, are facing a dilemma in choosing generative AI vendors. AWS stands out strategically in this landscape where differentiation is becoming increasingly elusive, offering Amazon Bedrock’s extensive flexibility in model selection and making substantial investments in purpose-specific AI hardware such as AWS Trainium and AWS Graviton.
February, 2024
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ITIL Adoption Unlikely to Show Further Significant Growth
Organizations have embraced IT Infrastructure Library (ITIL) to some degree. It is crucial to keep in mind, though, that following the 2022 spike, data from 2023 points to a plateau in adoption. The initial enthusiasm surrounding the adoption of ITIL 4 may have subsided because the framework’s intimidating depth and scope requires a substantial investment of time and expertise. This Research Byte summarizes the full report, IT Infrastructure Library Best Practices.
March, 2024
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Unlocking the Power of Zero Cost Transformation: Business Acceleration with Minimal Investment
Enterprises face the complex challenge of balancing IT investment for growth with maintaining operations amidst global economic uncertainties. The Zero Cost Transformation approach has emerged as a solution, emphasizing repurposing savings from streamlined processes to fund innovation. It involves leveraging cloud solutions and proprietary tools and aligning expenses with business outcomes. Additionally, enterprises should implement the Net Economic Value Added™ (NEVA) approach to assess transformation success, focusing on the impact of innovation on core operations rather than just technology cost reductions. It enables enterprises to navigate economic challenges by prioritizing sustained innovation-led growth over short-term cost efficiencies.
April, 2024
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GPT-4o: The Next Frontier of Generative AI
Since its inception in 2015, OpenAI has led the innovation in large language models, setting new AI standards with its GPT series. However, recent competition from Anthropic, Google, Meta, and Mistral introduced Gen AI models surpassing OpenAI in response speed, multilingual understanding, and multimodal processing. While OpenAI had these capabilities individually, they were scattered across multiple models. The launch of GPT-4o finally unified these features, delivering a comprehensive solution that harnesses the full spectrum of Gen AI capabilities.
May, 2024
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Unveiling TCS WisdomNext™: A Unified Gen AI Orchestration Platform
Generative AI (Gen AI) is no longer a novelty; it has become integral to our daily lives. For enterprises, it presents a golden opportunity—particularly for those who missed the initial AI wave—to leapfrog back into the game with the level playing field that Gen AI offers. As enterprises transition from proof of concept to full-scale production, their expectations from service providers have evolved considerably. They now seek comprehensive Gen AI transformation solutions that deliver across the project life cycle from consulting to deployment and enterprise-wide scaling of large language models (LLM) use cases.
June, 2024
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Utilities Digital Services: Traversing Challenging Times with Technology Disruption
The utilities sector (electric, gas, and water), bolstered by legislative investments across the US and Europe, is poised to overhaul outdated systems and match other sectors in tech adoption. However, providing cost-effective energy/water and expedited customer services remains challenging. Despite these challenges in delivering affordable services quickly, utilities are diversifying energy sources and embracing digital upgrades for better efficiency. Investments in new tech aim to balance energy needs with climate realities. Moreover, sustainability is now critical, driven by regulations and expectations, with generative AI playing a key role in meeting compliance demands.
July, 2024
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Navigating Change in Consensus-Oriented Sectors: A Humanitarian Organization’s Journey to AMS Transformation
In the realm of humanitarian work, consensus is not just a principle; it is a practice that underpins every strategic decision. This report presents a case study of a global humanitarian organization's journey through a transformative awards management system project, highlighting the pivotal role of change management in achieving consensus across a diverse array of stakeholders.
July, 2024
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Property and Casualty Insurance Digital Services: Adapting to Digital Technology Upheaval for Future Resilience
The property and casualty (P&C) insurance industry is contending with increased claim payouts and cost pressures from frequent catastrophes, geopolitical disputes, and rising inflation and interest rates, leading to premium hikes due to underwriting losses. Insurers are leveraging digital technologies to mitigate these challenges. They are also increasingly focusing on cyber insurance due to increasing security breaches and considering sustainability as a cornerstone driven by customer expectations and regulatory mandates. Moreover, enhancing customer experience remains crucial for maintaining competitiveness, with generative AI significantly transforming user interactions and driving operational efficiency.
August, 2024
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Building a Culture of Innovation: Carnival Cruise Line’s Innovation Journey
Explore how Carnival Cruise Line drives innovation through a culture of experimentation, technological advancements like facial recognition, and sustainability initiatives. Learn key insights from their recovery post-pandemic and commitment to enhancing the guest experience.
September, 2024
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Application Modernization Services: Gen AI Fueling Application Modernization
Rising demand for resilience and availability, coupled with the shift to hybrid and multicloud strategies and a focus on business-driven outcomes, is pushing enterprises to modernize applications gradually. The growing need for data integration, insights, and enhanced compliance and security also drives this effort. Organizations are increasingly experimenting with generative AI as part of their application modernization efforts. Meanwhile, leading service providers have integrated generative AI capabilities into their existing solutions to speed up the transformation process and deliver greater value. Both demand-side and supply-side trends are covered in our Application Modernization Services 2024 Market Insights™ and Application Modernization Services 2024 RadarView™, respectively.
September, 2024
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Using Generative AI to Optimize the Media Supply Chain and Explore New Revenue Avenues
The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There i’s a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character toys on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models, as well as leveraging cloud technology to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation and sustainability, and delivering high-quality customer experiences. Both demand- and supply-side trends are covered in Avasant’s Media and Entertainment Digital Services 2024 Market Insights™ and Media and Entertainment Digital Services 2024 RadarView™, respectively.
October, 2024
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AI in Media: Balancing Innovation with Ethical Concerns
Concerns about artificial intelligence’s (AI) potential to displace jobs and negatively impact creative endeavors are particularly prevalent in the media and entertainment industries. In May, Avasant’s Empowering Beyond Summit included a panel titled, “Reality Check: How can media survive the coming disruption?” Avasant Managing Partner Robert Joslin led Fay Wells, a technology and media entertainment executive; Bharat Krish, CPO of Newsweek; Ghalib Kassam, CIO of the LA Times; and Chad Hamilton, VP of Fremantle, in conversation about AI and the media. They spoke about the current capabilities of AI in content creation, the ethical concerns it raises, and the implications for human creativity.
November, 2024
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