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The AI Agent Gold Rush: The Race to Monetization
Over the past six to eight months, AI agents have rapidly evolved from simple automation to advanced reasoning, transforming from a democratized tool to a premium enterprise asset. OpenAI’s domain-specific agents are setting new pricing benchmarks, while firms such as Salesforce and ServiceNow are pivoting toward AI-first models through acquisitions and product innovation. This research byte explores the rise of AI agents, the changing competitive landscape, and key considerations for enterprises looking to leverage and monetize this next wave of AI innovation.
March, 2025
Aerospace and Defense Digital Services 2023–2024 Market Insights™
The Aerospace and Defense Digital Services 2023–2024 Market Insights ™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the aerospace and defense industry. The report also highlights key challenges that enterprises face today.
December, 2023
Intelligent Automation Services 2023–2024 Market Insights™
The Intelligent Automation Services 2023–2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on their IA projects. The report also highlights the key challenges enterprises face today in this space.
February, 2024
Business Process Services Pricing and Solution Trends: H2 2023
In this report, Avasant provides key information on pricing and solution trends for the business process services industry from the past 12 months. The report covers various aspects, including market demand, provider solution trends, commercial engagement trends, emerging location trends, and pricing and staffing trends in the space. The geographic coverage is global, with a large share of data points from North America. The report builds on insights gathered through our enterprise interactions, ongoing market research, data collection, and the AvaMark™ Price Benchmarking database.
January, 2024
From Connection to Cognition: The Evolution of Smart Physical Devices with Generative AI
Since its inception, the landscape of physical devices has dramatically transformed. Initially simple, connected tools that synced data and enabled remote control have now evolved into a sophisticated, intelligent ecosystem driven by generative AI (Gen AI). This evolution is revolutionizing how devices interact with the world, transforming them from basic utilities into dynamic, responsive entities that reshape our interactions and experiences. Enterprises must recognize the potential of Gen AI-powered devices to enhance operational efficiency, drive innovation, and provide a competitive edge in an increasingly digital marketplace.
November, 2024
Business Process Services – Provider Trends CQ3 2024
In this quarterly report for CQ3 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
March, 2025
AI for Profit: How Generative AI is Reshaping Revenue Strategies
Most enterprises are leveraging generative AI for its exponential productivity gains across departments such as marketing, operations, and IT and for better alignment with user expectations. However, some innovative enterprises have initiated the use of generative AI to unlock new monetization prospects, allowing companies to strategically boost revenue streams and profitability. Enterprises across sectors such as high-tech, telecom, banking, and healthcare are leading the charge by introducing generative AI-powered solutions and services or adding new features as a service with a focus on policy, people, and partnerships. This, in turn, is driving other organizations to seek similar monetization opportunities.
December, 2023
IT and Apps Managed Services Provider Trends: Quarterly Report for Q4 2023
In this quarterly report (calendar quarter 4, 2023), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
February, 2024
GPT-4o: The Next Frontier of Generative AI
Since its inception in 2015, OpenAI has led the innovation in large language models, setting new AI standards with its GPT series. However, recent competition from Anthropic, Google, Meta, and Mistral introduced Gen AI models surpassing OpenAI in response speed, multilingual understanding, and multimodal processing. While OpenAI had these capabilities individually, they were scattered across multiple models. The launch of GPT-4o finally unified these features, delivering a comprehensive solution that harnesses the full spectrum of Gen AI capabilities.
May, 2024
Automation to Autonomy: How Synchronous AI Agents are Shaping the Future of Business Operations
Over the last three decades, automation has evolved from back-office to middle-office and now front-office tasks, with each step driven by advancements in AI. We now stand on the threshold of a new era: synchronous AI agents. These specialized agents can independently manage end-to-end execution of complex processes, limiting human involvement to governance and key approvals. The automation fabrics of the future will likely combine RPA, AI copilots, and synchronous AI agents, coexisting and complementing each other. This research byte explores the industry’s shift toward synchronous AI agents, the changing market landscape, and key enterprise considerations for adopting this transformative technology.
November, 2024
Invest Kerala Global Summit 2025: Key Insights and Strategic Opportunities
The Invest Kerala Global Summit 2025 highlighted Kerala's strategic advantages as an investment destination. Key insights include Kerala's robust infrastructure, thriving IT and startup ecosystem, and strong focus on emerging technologies like AI and robotics. The state boasts significant investment in IT parks such as Technopark, Infopark, and Cyberpark, and has a highly skilled workforce supported by government-backed skill development programs. Kerala's business-friendly policies, high literacy rate, and quality of life make it an attractive location for global enterprises. Recommendations for further growth include expanding technology hubs, developing industry-specific strategies, and enhancing leadership and workforce skills.
March, 2025
Cybersecurity in Connected Aircraft: Risk Mitigation for Airlines, Passengers, Airports, and Service Providers
The aviation industry is embracing a connected environment by digitizing its operations. This involves leveraging IoT devices, 5G networks, applied AI, advanced analytics, and SaaS-based applications to streamline maintenance, repair, and overhaul. A connected aircraft generates three types of information: aircraft control and navigation data, cabin-based in-flight entertainment data, and operations-based flight movement data. However, interconnected systems have greatly widened the risk perimeter. These demands call for applying security measures, including zero-trust security and secure by design principles, and collaborating with a technology partner who offers services such as threat detection, incident response, governance, risk and compliance, red teaming, 24x7 monitoring, and threat intelligence.
January, 2023
Network and Digital Services were Never More Vital
As organizations emerge from the pandemic and adopt flexible hybrid operating models, the reliance on digital technologies has only increased, with mobility at its center point. The cloud, cybersecurity, and network form the foundational pillars to enable organizations to achieve digital transformation, as it requires unfettered access to data across the entire infrastructure. This Research Byte outlines what organizations must rapidly do to manage networks and infrastructure as they make the changes enacted during the pandemic permanent. It builds on findings from the Orange Business Services Analyst Event, held on July 6–7, 2022, and Avasant Research.
September, 2022
Digital Workplace Services 2021 RadarView™
The Digital Workplace Services 2021 RadarView™ assists organizations in identifying strategic partners for workplace transformation by featuring detailed capability and experience analyses of leading service providers. It provides a 360-degree view of key digital workplace services providers across practice maturity, partnership ecosystem, and investments and innovations, thus supporting enterprises in identifying the right workplace transformation partner. The 97-page report also highlights top market trends in the digital workplace space and Avasant’s viewpoint.
September, 2021
Quantum Computing Coming Sooner Than You Think
The slow pace of quantum development has inspired enterprises to take a “wait and watch” strategy for quantum applications. Increasing the number of qubits while reducing the noise or error correction is the most critical challenge in quantum computing. However, the next five years will be crucial in the development of quantum computers. So now is time to build partnerships and identify pilot programs for when quantum computing becomes affordable and accessible to your size and type of organization.
May, 2021