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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
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Intelligent Automation Services 2023–2024 Market Insights™
The Intelligent Automation Services 2023–2024 Market Insights assists organizations in identifying important demand-side trends that are expected to have a long-term impact on their IA projects. The report also highlights the key challenges enterprises face today in this space.
February, 2024
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Business Process Services Pricing and Solution Trends: H2 2023
In this report, Avasant provides key information on pricing and solution trends for the business process services industry from the past 12 months. The report covers various aspects, including market demand, provider solution trends, commercial engagement trends, emerging location trends, and pricing and staffing trends in the space. The geographic coverage is global, with a large share of data points from North America. The report builds on insights gathered through our enterprise interactions, ongoing market research, data collection, and the AvaMark™ Price Benchmarking database.
January, 2024
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From Connection to Cognition: The Evolution of Smart Physical Devices with Generative AI
Since its inception, the landscape of physical devices has dramatically transformed. Initially simple, connected tools that synced data and enabled remote control have now evolved into a sophisticated, intelligent ecosystem driven by generative AI (Gen AI). This evolution is revolutionizing how devices interact with the world, transforming them from basic utilities into dynamic, responsive entities that reshape our interactions and experiences. Enterprises must recognize the potential of Gen AI-powered devices to enhance operational efficiency, drive innovation, and provide a competitive edge in an increasingly digital marketplace.
November, 2024
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Embedding Digital-First Principles in Businesses
In the fast-paced and ever-evolving world of technology, businesses constantly seek innovative ways to stay ahead of their competition. One approach that has proven to be a game-changer is the digital-first principle. This approach emphasizes putting digital technologies and strategies at the forefront of an organization’s operations, paving the way for improved efficiency, customer experience, and overall profitability of the business. In this research byte, we explore the significance of embedding digital-first principles into the core of businesses, the profound impact it can have on their growth and sustainability, and how service providers are helping to facilitate this transformation. We highlight the efforts of one such service provider, Unisys, based on its recent analyst and advisor event held in June 2023.
August, 2023
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IT and Apps Managed Services Provider Trends: Quarterly Report for Q4 2023
In this quarterly report (calendar quarter 4, 2023), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
February, 2024
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GPT-4o: The Next Frontier of Generative AI
Since its inception in 2015, OpenAI has led the innovation in large language models, setting new AI standards with its GPT series. However, recent competition from Anthropic, Google, Meta, and Mistral introduced Gen AI models surpassing OpenAI in response speed, multilingual understanding, and multimodal processing. While OpenAI had these capabilities individually, they were scattered across multiple models. The launch of GPT-4o finally unified these features, delivering a comprehensive solution that harnesses the full spectrum of Gen AI capabilities.
May, 2024
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Higher Education Digital Services 2024 RadarView™
The Higher Education Digital Services 2024 RadarView™ helps higher education institutes craft a robust business strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in the higher education space. In addition, the 52-page report highlights top market trends in the higher education space and Avasant’s viewpoint on them.
November, 2024
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Generative AI-based Security Tools are, in Effect, Fighting Fire with Fire
Following the cultural and technological explosion brought forth by the launch of OpenAI’s ChatGPT last fall, the security industry has seen enormous investment in technologies for large language models (LLMs), such as generative AI. While players like Google and Microsoft have launched new generative AI security products, IBM, CrowdStrike, and Tenable have integrated features into their existing products. Though each product has its own capabilities, the focal point is to automate threat hunting and prioritize breach alerts. However, the rise of generative AI also includes the opportunity for threat actors. It has potentially lowered the barrier of entry for cybercriminals to develop sophisticated business email compromise phishing campaigns, find and exploit zero-day vulnerabilities, probe for critical infrastructure, create and distribute malware, and much more.
November, 2023
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Retail E-Commerce Platforms 2023–2024 RadarView Scan™
Avasant’s Retail E-Commerce Platforms 2023–2024 RadarView Scan™ helps enterprises in evaluating key vendors providing retail e-commerce platforms. The 29-page report also highlights how vendors leverage their capabilities to provide a retail e-commerce platform to address these challenges.
March, 2024
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Beyond Apple’s Vision Pro: Charting a New Course with Spatial Computing
One of the primary challenges enterprises face when leveraging AR/VR is providing realistic visuals and seamless interaction between virtual and real-world objects. High visual quality traditionally required high-power computing, which further hindered enterprise adoption. In such a scenario, spatial computing has emerged as a solution, enabling superior immersive experiences suitable for enterprise use. The introduction of Apple’s Vision Pro has accelerated this development, with numerous real-world implementations across several industries being introduced shortly after its release.
June, 2024
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Higher Education Digital Services 2024 Market Insights™
The Higher Education Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the higher education space. The report also highlights key challenges that enterprises face today.
November, 2024
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United Kingdom (UK) Digital Services 2023–2024 RadarView™
The United Kingdom (UK) Digital Services 2023–2024 RadarView can help enterprises based in the UK to craft a robust strategy based on regional outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 102-page report also highlights top market trends in the UK region and Avasant’s viewpoint.
December, 2023
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Healthcare Payor Digital Services 2024 RadarView™
The Healthcare Payor Digital Services 2024 RadarView™ can help healthcare payor enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 83-page report also highlights top market trends in the healthcare payor industry and Avasant’s viewpoint.
March, 2024
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Responsible AI: A Strategic Imperative for Enterprises in Generative AI Implementation
While AI has driven technological innovation for decades, the pressing need to integrate responsible AI (RAI) principles has surged only in the past year. Historically, RAI emerged as a distinct practice in 2018, yet many enterprises failed to prioritize AI governance, often regarding it as a compliance obligation rather than a foundational element. However, the advent of Gen AI tools such as Gemini and ChatGPT has introduced fresh risks, underscoring the critical importance of robust RAI practices in addressing issues such as intellectual property misappropriation, hallucinations, and cyberattacks.
June, 2024
Higher Education
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