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Generative AI-based Security Tools are, in Effect, Fighting Fire with Fire
Following the cultural and technological explosion brought forth by the launch of OpenAI’s ChatGPT last fall, the security industry has seen enormous investment in technologies for large language models (LLMs), such as generative AI. While players like Google and Microsoft have launched new generative AI security products, IBM, CrowdStrike, and Tenable have integrated features into their existing products. Though each product has its own capabilities, the focal point is to automate threat hunting and prioritize breach alerts. However, the rise of generative AI also includes the opportunity for threat actors. It has potentially lowered the barrier of entry for cybercriminals to develop sophisticated business email compromise phishing campaigns, find and exploit zero-day vulnerabilities, probe for critical infrastructure, create and distribute malware, and much more.
November, 2023
Retail E-Commerce Platforms 2023–2024 RadarView Scan™
Avasant’s Retail E-Commerce Platforms 2023–2024 RadarView Scan™ helps enterprises in evaluating key vendors providing retail e-commerce platforms. The 29-page report also highlights how vendors leverage their capabilities to provide a retail e-commerce platform to address these challenges.
March, 2024
Beyond Apple’s Vision Pro: Charting a New Course with Spatial Computing
One of the primary challenges enterprises face when leveraging AR/VR is providing realistic visuals and seamless interaction between virtual and real-world objects. High visual quality traditionally required high-power computing, which further hindered enterprise adoption. In such a scenario, spatial computing has emerged as a solution, enabling superior immersive experiences suitable for enterprise use. The introduction of Apple’s Vision Pro has accelerated this development, with numerous real-world implementations across several industries being introduced shortly after its release.
June, 2024
Higher Education Digital Services 2024 Market Insights™
The Higher Education Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital projects in the higher education space. The report also highlights key challenges that enterprises face today.
November, 2024
Invest Kerala Global Summit 2025: Key Insights and Strategic Opportunities
The Invest Kerala Global Summit 2025 highlighted Kerala's strategic advantages as an investment destination. Key insights include Kerala's robust infrastructure, thriving IT and startup ecosystem, and strong focus on emerging technologies like AI and robotics. The state boasts significant investment in IT parks such as Technopark, Infopark, and Cyberpark, and has a highly skilled workforce supported by government-backed skill development programs. Kerala's business-friendly policies, high literacy rate, and quality of life make it an attractive location for global enterprises. Recommendations for further growth include expanding technology hubs, developing industry-specific strategies, and enhancing leadership and workforce skills.
March, 2025
The Essential AI Skills for Procurement Professionals in 2025: Staying Relevant in a Transformative Era
As AI becomes deeply integrated into procurement processes, the skillset required for success now includes technical competencies that complement traditional procurement expertise. The procurement landscape is undergoing a seismic shift, driven by the rapid expansion of artificial intelligence (AI) tools. For decades, procurement professionals relied on sourcing acumen, negotiation skills, and supplier management expertise to navigate their roles. To lead in 2025 and beyond, procurement professionals must master three AI-powered capabilities: data fluency, prompt engineering, and model validation. These aren’t just technical skills — they’re the new core competencies of a modern, AI-augmented procurement leader.
July, 2025
Rethinking B2B Marketing Execution:The Age of Execution Reinvention
In Rethinking B2B Marketing Execution: The Age of Execution Reinvention, a report by Avasant commissioned by 2X, we examine how enterprise CMOs are redesigning how work gets done. The data is clear: the current model can’t keep up with pipeline goals, but leaders are already shifting.
August, 2025
Business Process Services – Provider Trends CQ1 2025
In this quarterly report for CQ1 2025, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
July, 2025
Business Process Services – Provider Trends CQ2 2025
In this quarterly report for CQ2 2025, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. In this quarterly report, we cover 12 pure-play BPS providers or providers with BPS as a primary offering and all industry verticals and markets. The report covers trends across a gamut of business process services, including finance and accounting, hire-to-retire, supply chain and procurement, customer experience, and industry-specific services. The geographic coverage for the report is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
October, 2025
Contract Harmonization in Mergers and Acquisitions: Strategies for Seamless IT Integration
As enterprises pursue mergers and acquisitions (M&A) to expand market share and accelerate innovation, one critical success factor often remains under the radar: IT contract harmonization. Misaligned agreements can quietly erode deal value leading to duplicated services, compliance risks, and operational disruptions. In fact, up to 10% of projected synergies are lost due to poor contract alignment.
November, 2025
United Kingdom (UK) Digital Services 2023–2024 RadarView™
The United Kingdom (UK) Digital Services 2023–2024 RadarView can help enterprises based in the UK to craft a robust strategy based on regional outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 102-page report also highlights top market trends in the UK region and Avasant’s viewpoint.
December, 2023
Healthcare Payor Digital Services 2024 RadarView™
The Healthcare Payor Digital Services 2024 RadarView™ can help healthcare payor enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 83-page report also highlights top market trends in the healthcare payor industry and Avasant’s viewpoint.
March, 2024
Responsible AI: A Strategic Imperative for Enterprises in Generative AI Implementation
While AI has driven technological innovation for decades, the pressing need to integrate responsible AI (RAI) principles has surged only in the past year. Historically, RAI emerged as a distinct practice in 2018, yet many enterprises failed to prioritize AI governance, often regarding it as a compliance obligation rather than a foundational element. However, the advent of Gen AI tools such as Gemini and ChatGPT has introduced fresh risks, underscoring the critical importance of robust RAI practices in addressing issues such as intellectual property misappropriation, hallucinations, and cyberattacks.
June, 2024
Automation to Autonomy: How Synchronous AI Agents are Shaping the Future of Business Operations
Over the last three decades, automation has evolved from back-office to middle-office and now front-office tasks, with each step driven by advancements in AI. We now stand on the threshold of a new era: synchronous AI agents. These specialized agents can independently manage end-to-end execution of complex processes, limiting human involvement to governance and key approvals. The automation fabrics of the future will likely combine RPA, AI copilots, and synchronous AI agents, coexisting and complementing each other. This research byte explores the industry’s shift toward synchronous AI agents, the changing market landscape, and key enterprise considerations for adopting this transformative technology.
November, 2024
IT and Apps Managed Services Provider Trends: Quarterly Report for CQ4 2024
In this quarterly report (calendar quarter 4, 2024), Avasant provides key information on IT and apps managed services provider trends. The report covers key information on the IT services industry and the provider ecosystem. It covers the service provider facts and figures (including revenue and resource trends) and executive sentiment from the service provider community. The report covers trends across a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographic coverage for the report is global. It builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources such as public disclosures, market interactions, and deals data.
March, 2025