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Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
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Healthcare Payor Digital Services 2024 RadarView™
The Healthcare Payor Digital Services 2024 RadarView™ can help healthcare payor enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 83-page report also highlights top market trends in the healthcare payor industry and Avasant’s viewpoint.
March, 2024
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Responsible AI: A Strategic Imperative for Enterprises in Generative AI Implementation
While AI has driven technological innovation for decades, the pressing need to integrate responsible AI (RAI) principles has surged only in the past year. Historically, RAI emerged as a distinct practice in 2018, yet many enterprises failed to prioritize AI governance, often regarding it as a compliance obligation rather than a foundational element. However, the advent of Gen AI tools such as Gemini and ChatGPT has introduced fresh risks, underscoring the critical importance of robust RAI practices in addressing issues such as intellectual property misappropriation, hallucinations, and cyberattacks.
June, 2024
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Business Process Services – Provider Trends CQ2 2024
In this quarterly report for CQ2 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
January, 2025
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AI for Profit: How Generative AI is Reshaping Revenue Strategies
Most enterprises are leveraging generative AI for its exponential productivity gains across departments such as marketing, operations, and IT and for better alignment with user expectations. However, some innovative enterprises have initiated the use of generative AI to unlock new monetization prospects, allowing companies to strategically boost revenue streams and profitability. Enterprises across sectors such as high-tech, telecom, banking, and healthcare are leading the charge by introducing generative AI-powered solutions and services or adding new features as a service with a focus on policy, people, and partnerships. This, in turn, is driving other organizations to seek similar monetization opportunities.
December, 2023
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Healthcare Payor Digital Services 2024 Market Insights™
The Healthcare Payor Digital Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the healthcare payor industry. The report also highlights key challenges that enterprises face today.
March, 2024
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IT and Apps Managed Services Pricing and Solution Trends: H1 2024
In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry in the past 12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.
June, 2024
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DeepSeek Hype: All That Glitters Is Not Gold
DeepSeek-R1, a Chinese open-source AI model, is challenging Silicon Valley’s dominance by delivering high performance at a fraction of traditional costs. DeepSeek has redefined AI efficiency, slashing training costs to just $5.6 million. However, while its innovation is undeniable, concerns around transparency, data security, and ethical safeguards raise critical questions. This whitepaper explores DeepSeek’s disruptive potential, its implications for the global AI landscape, and the pressing need for responsible deployment before enterprises integrate it into high-stakes environments.
January, 2025
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Blockchain Services 2023–2024 RadarView™
Avasant’s Blockchain Services 2023–2024 RadarView™ provides information to assist enterprises in identifying key application areas and use cases and developing a strategy around blockchain adoption. It helps organizations in charting out an action plan to drive blockchain initiatives. The report identifies key service providers who can help companies expedite business transformation by leveraging blockchain. It brings out detailed capability and experience analyses of leading providers to assist enterprises in identifying the right strategic partners. The 67-page report also highlights key industry trends in the blockchain space and Avasant’s viewpoint on them.
December, 2023
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Retail Digital Services 2024 RadarView™
The Retail Digital Services 2024 RadarView™ helps retail enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 86-page report also highlights top market trends in the retail space and Avasant’s viewpoint.
March, 2024
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Text-to-Video Generation Tools: Trends, Challenges, and Opportunities
Video generation technology has undergone multiple evolutionary leaps. In the 2010s, convolutional neural networks (CNNs), a deep learning algorithm, revolutionized the ability to classify and analyze images, spreading its applications across facial recognition, medical imaging, and more. In 2014, generative adversarial networks (GANs) emerged, another deep learning algorithm capable of creating realistic images but limited to simpler tasks like anime creation, face swapping, and basic video analytics due to the lack of context understanding and gesture synchronization.
July, 2024
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The Open-Source Gambit: Did DeepSeek Ignite an AI Arms Race?
On January 20, 2025, DeepSeek stunned the industry with the release of DeepSeek-R1, an open-source, cost-efficient AI model that rivaled OpenAI’s GPT-4 on multiple benchmarks. DeepSeek did not just disrupt the AI industry; it sparked a geopolitical AI arms race. The battle for AI sovereignty has begun. While multiple governments have banned DeepSeek over data security concerns, its impact on AI’s trajectory is definite. Just as Sputnik’s launch in 1957 ignited the space race, DeepSeek has triggered a reckoning in AI strategy, forcing the world to reconsider the balance between accessibility, security, and sovereignty.
February, 2025
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Blockchain Services 2023–2024 Market Insights™
The Blockchain Services 2023–2024 Market Insights™ assists organizations in identifying important demand-side trends that can help enterprises identify key application areas and use cases and develop a strategy around blockchain adoption. The report also highlights Avasant’s viewpoint on key technology and blockchain-related trends that are expected to have a long-term impact on any digital transformation projects.
December, 2023
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Retail Digital Services 2024 Market Insights™
The Retail Services 2024 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the retail industry. The report also highlights key challenges that enterprises face today in this space.
March, 2024
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Business Process Services – Provider Trends CQ1 2024
In this quarterly report for CQ1 2024, Avasant provides key information on trends in the business process services (BPS) space. It covers facts and figures about service providers (including revenue and resource trends), macro trends, and executive sentiment from the service provider community. The geographic coverage is global, with a larger share of data points from North America. The report builds on insights gathered through ongoing market research, data collection, and proprietary databases. It includes market data from providers accessed through multiple sources, such as public disclosures and market interactions.
June, 2024
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