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Build Credibility and Trust Into Your Website
The factors that encourage customers to interact frequently with a website revolve around the issues of credibility and trust. Marketers and customers are in conflict regarding the use of information. Online marketers would like to gather detailed information about their customers to be able to group them for targeted marketing and personalized offerings. Customers do appreciate personalization when it suits their needs.
Reorient Your Strategies to Capture E-Business Potential (2Q03)
During the dot-com explosion over $20 billion of venture capital was poured into e-business vendors, and companies spent an additional $50 billion of their own capital on the web. Less than 25% of this spending produced positive returns on investment. Now, however, is not the time to back away from e-business but rather to learn from the past and steer efforts toward what works well.