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The Future of Customer Experience: Automation, Analytics, and Agent Enablement
The customer experience landscape is rapidly changing, and businesses must keep pace to exceed customer expectations. With customers becoming more demanding and switching providers when service deteriorates, call centers are evolving into contact centers and ultimately into customer experience (CX) centers, central to driving customer experience (CX). This report—coauthored by Avasant and HCL Technologies—explores how CX centers have evolved into the next frontier of customer experience, and it defines strategies to ensure a positive and seamless customer experience. We conclude with ways in which organizations can reimagine their relationships with CX outsourcing service providers to create the right incentives for themselves and their partners.