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The Future of Customer Experience: Automation, Analytics, and Agent Enablement
The customer experience landscape is rapidly changing, and businesses must keep pace to exceed customer expectations. With customers becoming more demanding and switching providers when service deteriorates, call centers are evolving into contact centers and ultimately into customer experience (CX) centers, central to driving customer experience (CX). This report—coauthored by Avasant and HCL Technologies—explores how CX centers have evolved into the next frontier of customer experience, and it defines strategies to ensure a positive and seamless customer experience. We conclude with ways in which organizations can reimagine their relationships with CX outsourcing service providers to create the right incentives for themselves and their partners.
July, 2023
Rethinking Customer Experience in Uncertain Times
Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.
July, 2023
Embedding Digital-First Principles in Businesses
In the fast-paced and ever-evolving world of technology, businesses constantly seek innovative ways to stay ahead of their competition. One approach that has proven to be a game-changer is the digital-first principle. This approach emphasizes putting digital technologies and strategies at the forefront of an organization’s operations, paving the way for improved efficiency, customer experience, and overall profitability of the business. In this research byte, we explore the significance of embedding digital-first principles into the core of businesses, the profound impact it can have on their growth and sustainability, and how service providers are helping to facilitate this transformation. We highlight the efforts of one such service provider, Unisys, based on its recent analyst and advisor event held in June 2023.
August, 2023
Data and Cloud: The Silent Soldiers of the Gen AI Revolution
Generative AI is the talk of the town and there is a lot of hyperbole about its capabilities and use cases. However, the true value will be derived by organizations that are able to build the right data and cloud environments that can enable Gen AI applications. In this research byte, we explore the actual maturity of generative AI and what its foundational elements are. We also discuss how service providers need to focus on building services and offerings for helping their customers build the data and cloud environments required to derive Gen AI value. We highlight the efforts of one such service provider, Infosys, based on its recent annual conference, Americas Confluence 2023, held in September.
October, 2023
Retail Digital Services: Elevating Customer Experience Using Emerging Technologies
Retail enterprises worldwide leverage emerging technologies to provide a personalized and immersive customer experience. They also focus on enhancing profit margins by utilizing AI to improve operational efficiency and venturing into higher-margin businesses such as retail media networks. They are also realizing the significance of social media as a pivotal commerce channel and adopting measures to better connect with their audiences there. Increasing regulatory requirements also compel retailers to integrate sustainability into core business operations.
March, 2024
Digital CX Services 2022-23 RadarView™
The Digital CX Services 2022-23 RadarView™ provides information to assist enterprises in building digital customer experience (CX) and customer relationship management (CRM) strategies for charting out an action plan for CX transformation. It identifies key global service providers and system integrators that can help expedite an organization’s CX transformation journey. It also highlights detailed capability and experience analyses of leading providers to assist businesses in identifying the right strategic partners. The 87-page report also highlights key industry trends in the digital CX space and Avasant’s viewpoint on them.
October, 2022
Property and Casualty Insurance Digital Services 2022–2023 RadarView™
The Property and Casualty Insurance Digital Services 2022–2023 RadarView™ can help property and casualty insurers craft a robust strategy for digital transformation based on the industry’s outlook and best practices. The report can aid businesses in identifying the right partners and service providers to accelerate digital adoption. The 103-page report also identifies key service providers and system integrators that can help enterprises in their digital transformation journeys.
October, 2022
Property and Casualty Digital Services: Raising the Bar in Customer Experience
Property and casualty (P&C) insurers are working to meet growing customer expectations amid the increasing cost of claims, intense competition from new entrants, and a changing regulatory environment. They are leveraging digital technologies to settle claims faster, improve underwriting, and detect fraud. Leading service providers support these efforts by providing insurance domain knowledge and technological expertise. These emerging trends are covered in Avasant’s Property and Casualty Insurance Digital Services 2022–2023 RadarView™.
October, 2022
Desktop Support Outsourcing Gains Popularity
The question of whether to turn over the desktop support function to a service provider is a critical and surprisingly complicated one. Our research shows that there is a strong cost advantage to outsourcing desktop support tasks, but many organizations have reported negative service experiences. This research byte summarizes our full report on desktop support outsourcing.
October, 2022
Desktop Support Outsourcing Trends and Customer Experience 2022
The question of whether to turn over the desktop support function to a service provider is a critical and surprisingly complicated one. Our research shows there is a strong cost advantage to outsourcing the desktop support function, but other factors, including giving up control, can lead to problems. Nevertheless, 51% of IT organizations are outsourcing at least some of their desktop support function, making this one of the most popular functions to outsource, according to our annual IT Outsourcing Statistics study.
October, 2022
Customer Relationship Management Suites 2022 RadarView™
The Customer Relationship Management Suites 2022 RadarViewTM addresses the need for enterprises to optimize their sales processes with a unified CRM platform and identify the right CRM suite vendor. The 49-page report also provides our point of view on how CRM suites vendors are serving the changing needs of organizations through a wide portfolio of products and services, thus delivering a general ranking based on key dimensions of product maturity, enterprise adaptability, and innovation road map.
August, 2022
Retail Digital Services 2022–2023 RadarView™
The Retail Digital Services 2022–2023 RadarView™ can help retailers craft a robust strategy for digital transformation based on industry outlook and best practices. The report can aid businesses in identifying the right partners and service providers to accelerate digital adoption. The 95-page report also identifies key service providers and system integrators that can help enterprises in their digital transformation journeys.
May, 2022
SD-WAN a Pillar for Business and Digital Transformation
The network serves as the backbone for the success of any digital transformation strategy. Incorporating SD-WAN as part of an organization’s digital strategy will improve the agility and flexibility of the network. But despite these benefits, adoption and investment levels for SD-WAN are low. On the other hand, early adopters are experiencing high ROI and TCO success rates. This Research Byte summarizes our full report, SD-WAN Adoption Trends and Customer Experience.
February, 2022
SD-WAN Adoption Trends and Customer Experience 2022
Software-defined wide-area networking (SD-WAN) has evolved from a technology designed to reduce costs and enhance operational efficiency to being a crucial element in business sustainability. It is a fundamental pillar for business and digital transformation. This study quantifies the current adoption and investment trends for SD-WAN as well as the benefits driving companies to expand their SD-WAN implementations. We assess these trends by organization size and sector. We also look at the ROI and TCO experiences of adopters along with current investment levels. We conclude with practical advice for planning new investments in SD-WAN and associated services.
February, 2022
RFID Adoption Trends and Customer Experience 2021
Radio-frequency identification is gaining ground in certain industry sectors and applications where its benefits are clear. Although RFID may one day become even more widespread than barcodes, it will take longer than its advocates hope for. This report quantifies the current adoption and investment trends for RFID technology as well as the benefits driving companies to expand their RFID implementations. We assess these trends by organization size and sector and examine the ROI and TCO experiences of adopters. We conclude with practical advice for planning new investments in RFID technologies.
December, 2021