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Reinventing Digital Commerce through Infrastructure Upgrade and Next-Gen Commerce
Enterprises are increasingly shifting their focus from traditional e-commerce models like B2B and B2C to D2C, B2B2C, and online marketplaces to increase market reach and drive business agility and growth. To enable this, they are adopting new order fulfillment strategies that help reshape digital commerce operations, boost delivery speeds, and reduce costs. They are also upgrading their legacy digital commerce infrastructure and uplifting customer engagement through next-generation commerce to drive scalability and flexibility. Further, personalization boundaries are being pushed by digital commerce platform vendors who integrate generative AI capabilities in their current solutions. Aligned with these trends, service providers’ priorities are underscored by investments in next-generation commerce, expanding partner ecosystems, and practice growth. Both demand- and supply-side trends are covered in Avasant’s Digital Commerce Services 2023–2024 Market Insights™ and Digital Commerce Services 2023–2024 RadarView™, respectively.