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    Generative AI: A Key Enabler of Personalized and Intelligent CX

    Generative AI is poised to transform customer-facing functions, including marketing, sales, commerce, and customer service. This research byte explores the enterprise applications and use cases of generative AI within the customer experience (CX) landscape, from automating content creation, personalizing product recommendations, and analyzing customer feedback to self-service automation. It also highlights how generative AI can significantly boost personalization and drive intelligent CX. Finally, it lays out key considerations for enterprises when adopting generative AI in their CX endeavors, including the need for unified customer data, external partners to speed up implementations, and ensuring content quality and data access control.

    December, 2023