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AI for Profit: How Generative AI is Reshaping Revenue Strategies
Most enterprises are leveraging generative AI for its exponential productivity gains across departments such as marketing, operations, and IT and for better alignment with user expectations. However, some innovative enterprises have initiated the use of generative AI to unlock new monetization prospects, allowing companies to strategically boost revenue streams and profitability. Enterprises across sectors such as high-tech, telecom, banking, and healthcare are leading the charge by introducing generative AI-powered solutions and services or adding new features as a service with a focus on policy, people, and partnerships. This, in turn, is driving other organizations to seek similar monetization opportunities.
December, 2023
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Generative AI: A Key Enabler of Personalized and Intelligent CX
Generative AI is poised to transform customer-facing functions, including marketing, sales, commerce, and customer service. This research byte explores the enterprise applications and use cases of generative AI within the customer experience (CX) landscape, from automating content creation, personalizing product recommendations, and analyzing customer feedback to self-service automation. It also highlights how generative AI can significantly boost personalization and drive intelligent CX. Finally, it lays out key considerations for enterprises when adopting generative AI in their CX endeavors, including the need for unified customer data, external partners to speed up implementations, and ensuring content quality and data access control.
December, 2023
generative AI for marketing
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