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Internet Advertising Revenues in 2001 (July 2002)
Internet advertising revenue in the U.S. declined 7.5% in 4Q01, totaling $1.7 billion compared to 4Q00. Internet advertising for all of 2001 totaled $7.2 billion, down 12% compared to 2000. The Interactive Advertising Bureau (IAB) contends that Internet ad results compare favorably to many other, more established ad sectors, which experienced steeper declines during the reporting period.