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Predict Website Visitor Purchasing Behavior (August 2002)
Dealing with a large number of e-commerce shoppers in an efficient manner is always a challenge, so website managers can benefit from being able to reliably predict the buying probability of site visitors. Figure 1, based on eight months of Amazon.com activity, shows that website shoppers may visit a site several times, when purchases are made several items may be bought at the same time, and only 0.36 purchases are made during the average visit.