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  • IT Best Practices - The NBA: Using the Internet to Increase Revenue

    The NBA: Using the Internet to Increase Revenue

    The long-term goals of any e-commerce website are to increase revenue, increase traffic, and establish the company name while, at the same time, expanding to provide broader services and more products to the marketplace. It is a tall order for any company and especially optimistic when the company's goal is to achieve a leading role in web-based interactive streaming media.

    May, 2002