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  • RB TCS - Rethinking Customer Experience in Uncertain Times

    Rethinking Customer Experience in Uncertain Times

    Over the past 12–18 months, customer-facing functions, enterprise applications, and processes have changed tremendously. There has been an uptake in digital channels, direct-to-consumer commerce, omnichannel digital communications, and SaaS-based application services. The period has also witnessed a rise in preference for data and AI-driven, personalized, and automated experiences. This Research Byte showcases how customers’ quest for enhanced personalization and seamless experiences has increased the demand for SaaS-based solutions for addressing industry-specific business needs and how service providers are facilitating this transformation in North America. We highlight the efforts of one such service provider, TCS, based on its recent analyst day in June 2023.

    July, 2023

  • RB Product Image TCS - Maneuvering Turbulent Times with AI-driven IT Services and Operations

    Maneuvering Turbulent Times with AI-driven IT Services and Operations

    In the current challenging economic environment, leading IT services providers are focusing on innovation, adaptation, and AI to ensure their future success. With the advent of generative AI, global IT services companies are investing in upskilling and reskilling the workforce and sharpening their focus by leveraging cloud and AI solutions to enhance service efficiencies. Some providers are investing heavily in AI research and development and focusing on platform-based operations to help enterprises reduce costs, improve efficiency, and accelerate innovation. We highlight the efforts of one such service provider, TCS, focusing on the TCS Analyst Day 2023 event held in October.

    December, 2023