Retail & CPG Digital Services 2020-2021 RadarView™ – Cognizant


Cognizant recognized as Leader in Avasant’s Retail & CPG Digital Services 2020-2021 RadarView™ Report

Transforms clients’ businesses through innovation led approach, extensive portfolio of digital capabilities, specializing in digital commerce, digital engineering, and strong partner ecosystem.



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Leveraging IoT and AI to create digitized physical environments.


  • Leader: Retail & CPG Digital Services 2020-2021 RadarView™ Report


Avasant Analyst Insights

Practice Maturity

  • Cognizant’s approach of proactively identifying opportunities and aligning them with technical and domain capabilities has led to annual growth of 12% for its Retail & CPG practice.

  • With digital solutions accounting for 35% of revenues, Cognizant has offerings across the value chain. Its digital engineering framework is extensively used for modernization of core processes, and digital commerce solutions are widely used for enhancing the customer experience and executing  marketing campaigns and content. 

  • Cognizant has transformed the business and operating models of several clients. This includes increasing the hygiene product sales of a leading personal care company by introducing subscription-based models and launching a blockchain-based loyalty program for client retention and acquisition for a leading company in UK.

  • It has developed new solutions to support clients during the pandemic. This includes business continuity solutions to ensure resilient operations, smart stores for employee and customer safety, and other solutions to support ongoing digital transformation engagements.

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Partnership Ecosystem

  • Cognizant has built a robust ecosystem by partnering with hyperscalersfor cloud offerings and other technology providers for co-innovating industry-specific solutions such as One OMS platform with IBM.

  • To develop a solution portfolio across the retail value-chain, Cognizant has partnered with digital startups such as Vuzikfor digital supply chain, Faulystfor customer experience, Shop 360 for smart spaces, and Stylumiofor marketing technology and operations.

  • Cognizant is leveraging its academia alliances with MIT, IIT Delhi, and College De Paris for their research on digital technologies and new application areas in retail.

Investments and Innovation

  • Cognizant’s recent acquisitions are targeted towards strengthening their digital capabilities. It acquired Lev for digital marketing enterprise in March 2020, El-Technologies and Code Zero in February 2020 for CRM consulting, and Continoin October 2019 for reimagining and rebuilding the customer experience.

  • Its innovation framework consists of three main aspects —design thinking-led approach for emerging themes (primary research); co-innovation through the market (retail lab) and three other Collaboratories(labs for co-development of solutions); and continuous innovation through crowd sourcing.

DISCLAIMER: Avasant does not endorse any provider, product or service depicted in its research publications, including RadarViewTM, and does not advise users to select only those providers recognized in these publications. Avasant’s research publications are based on information from best available sources and Avasant’s opinion at the time of publication, and their contents should not be construed as statements of fact. Avasant disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Retail & CPG Digital Services 2020-2021 RadarView™ – Infosys


Infosys recognized as Leader in Avasant’s Retail & CPG Digital Services 2020-2021 RadarView™ Report

Provides industry clients with innovative solutions leveraging its IP assets and partner ecosystem. Expertise in digital supply chain and in store transformation.



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An automated two way data exchange platform using ML to analyze and report sales data.


  • Leader: Retail & CPG Digital Services 2020-2021 RadarView™ Report


Avasant Analyst Insights

Practice Maturity

  • Infosys’s 20% annual growth in the Retail & CPG industry is driven by its ability to integrate design thinking with digital solutions to achieve clients’ goals like transforming operations, building new capabilities, or removing non-performing assets by leveraging industry-specificIP like TradeEdgeand Skava. For example, for a renowned food and beverage company,itintroduced a new business model by mining and analyzing data assets.

  • Infosys leverages its wide products portfolio to provide differentiating solutions in supply chain, store operations, and data monetization. For example, it built product traceability solutions on Live Enterprise platform and created a new fan experience by opening AR, VR store in Melbourne.

  • With Retail & CPG accounting for 16% of the company’s total revenue, Infosys has been deploying next-gen digital technologies across the sub-industries. For example, for a logistics company, it deployed AI and analytics capabilities for real-time data feeds, and for a restaurant chain, it deployed edge computing  and cloud for managing IT operations on a daily basis.

  • Infosys has leveraged AI and ML to create predictive models and data platforms to elevate capabilities in sales, inventory, supply chain, and pricing. In the context of pandemic, Infosys re-purposed existing solutions and enabled work from home for employees.

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Partnership Ecosystem

  • Infosys is developing industry-specific solutions in partnership with niche technology providers. It partnered with AIMIA to gain access to their loyalty management suite, AWS for store analytics solutions, and POS solution companies like Enactor, GK Software, and Infor Starmount for integration. 

  • Infosys leverages its global alliances with technology providers like SAP, Demandware, and Magneto for e-commerce platforms. It has partnered with Microsoft for scaling IT operations for its Azure stack.

  • It has tie-ups with several startups like Trifacta, Waterline Data, and TidalScalefor using their digital capabilities to co-develop industry-specific solutions.

Investments and Innovation

  • Infosys acquired companies to fill strategic gaps in some capabilities. It acquired WongDoodyin 2019 and Brilliant Basics in 2018 to add to its existing customer management portfolio through an innovation-led approach.

  • Improving client engagement and co-developing solutions with clients through its Living labs (innovation centers). It partners with clients to monitor and respond to industry dynamics, and redesign marketing and e-commerce models, etc. For example, it is designing boundless stores (automated store for self-checkout) and for a leading sportswear company, it developeda Product Wall (virtual showcase of products on the wall) by leveraging camera vision and other digital technologies.

DISCLAIMER: Avasant does not endorse any provider, product or service depicted in its research publications, including RadarViewTM, and does not advise users to select only those providers recognized in these publications. Avasant’s research publications are based on information from best available sources and Avasant’s opinion at the time of publication, and their contents should not be construed as statements of fact. Avasant disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Retail & CPG Digital Services 2020-2021 RadarView™ – HCL


HCL recognized as a Leader in Avasant’s Retail & CPG Digital Services 2020-2021 RadarView™ Report

Strategically increasing its market penetration by deploying innovative solutions by leveraging its strong partnership ecosystem. Has built strong portfolio through targeted acquisitions and investments.



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An AI based platform providing customer analytics to help optimize CX management.


  • Leader: Retail & CPG Digital Services 2020-2021 RadarView™ Report


Avasant Analyst Insights

Practice Maturity

  • With annual growth of 21%, HCL has crossed USD 1B revenue mark in the retail & CPG industry. It increased market penetration through innovative digital solutions across value chain, with specialization in supply chain, store operations, sales and marketing, and customer engagement.

  • HCL differentiates itself by developing customized solutions with the clients to address specific challenges. For instance, it partnered with a leading sports club to redefine their business model by developing a reusable and referenceable digital stack, leveraging critical digital content for increasing engagement with fans. Later, HCL leveraged the offerings for a different sports company with similar business challenge.

  • HCL’s 40% digital revenue growth is driven by innovative solutions developed by integrating next-gen technologies with its strong IP and assets. For example, it developed an AI-based analytical solution to monitor pizza quality, ARWayfinding solution for indoor navigation, virtual décor solution to boost sales, and advanced analytics-based procurement platform for stock replenishment at a lower price.

  • HCL was quick to respond to the industry dynamics during the pandemic and assisted clients through new digital solutions. Forexample, it developed a “No-Contact Delivery” solution for a fast-food chain and mobile digital platform ‘CLICK2CONNECT’ for a beauty products company.

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Partnership Ecosystem

  • To deliver end-to-end solutions and expedite a clients’ digital transformation journey, HCL has partnered with technology providers including IBM for RedHat’s PaaS offering, AWS and Microsoft for their cloud capabilities, and niche companies like Blockcypherfor blockchain capabilities, Area 17 for autonomous computer vision security drone, GumGumfor visual intelligence ad platform, and Edge Intelligence for edge database.

  • Through MoradoVenture Partners, HCL has ties with several startups to integrate their differentiating technological offerings in the solutions. It has partnered with Boardwalk for digital ledger blockchain technology, Litbitfor next-gen converged infrastructure solutions, Saviokefor autonomous robots, and Data Torrent for stream processing platform.

Investments and Innovation

  • With a focus on developing industry-specific solutions, HCL made strategic acquisitions, including C3i Solution for multi-channel customer engagement in 2018, and IBM Unicafor campaign management and WebSphere Commerce for order management in 2019.

  • Through joint venture agreements, HCL has launched a dedicated Microsoft business unit and Google Ecosystem business unit to collaborate on building innovative solutions and bundling existing capabilities for a holistic solution.

  • To keep pace with the technological advancements, HCL continues to invest in its talent by building their expertise through extensive trainings and recruiting them through hackathons to assess technical and soft skills.

DISCLAIMER: Avasant does not endorse any provider, product or service depicted in its research publications, including RadarViewTM, and does not advise users to select only those providers recognized in these publications. Avasant’s research publications are based on information from best available sources and Avasant’s opinion at the time of publication, and their contents should not be construed as statements of fact. Avasant disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Retail & CPG Digital Services 2020-2021 RadarView™ – LTI


LTI recognized as Disruptor in Avasant’s Retail & CPG Digital Services 2020-2021 RadarView™ Report

Rapidly growing with innovative solutions and IP assets. Leveraging its robust partner ecosystem and acquisitions.



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Blockchain based solution to enhance supply chain management.


  • Disruptor: Retail & CPG Digital Services 2020-2021 RadarView™ Report