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Leverage Market Data to Drive Decisions
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Home » AvaMark™ IT Price Benchmarking

About AvaMark

Avasant’s benchmarking services provide an objective assessment of your delivery organization and contracts, helping you improve financial and operational performance. With extensive experience negotiating contracts for global enterprises, Avasant has developed a leading benchmarking platform, AvaMark™.

AvaMark™ offers a rich portfolio of services, simplifying the traditionally complex and time-consuming benchmarking process with standardized methods and high-quality data, enabling you to make quick, confident decisions.
Ready to Benchmark? Explore AvaMark™ today and transform your pricing, solutioning, and procurement strategies with data that matters.

Book a Demo

AVAMARK COVERAGE

WHY SHOULD YOU TRUST AVAMARK?

VARIETY OF POWERFUL FEATURES

INTENDED AUDIENCE

AvaMark™ at a glance

20
Years in Business
$250 Billion
Technology transactions negotiated
700+
Total Resource Units
500+
Roles Covered
55+
Country Coverage
98%
Customer Satisfaction

AvaMark™ Benchmarking Coverage

Evaluate the performance of your organization

Get comprehensive visibility of the market

Extensive coverage across industries and regions

MANAGED SERVICES PRICE BENCHMARK & SOLUTION BENCHMARK

AMS BENCHMARK

RATE CARD BENCHMARK

SALARY COST AND NON-SALARY COST STACK BENCHMARK

Managed Services Price and Solution Benchmark

Managed Services ITO Benchmark Coverage

AvaMark™ currently supports managed services price benchmarking for 70+ unique Resource Units and managed services solution benchmarking for 40+ unique Resource Units. All these are logically categorized under 6 Towers

The 6 towers are:

  • Network Services Price Benchmark
  • Cybersecurity Price Benchmark
  • End User Computing Price Benchmark
  • Data Center: On-Premise Price Benchmark
  • Cloud Infrastructure Services Price Benchmark
  • Service Desk Price Benchmark
Managed Services BPS Benchmark Coverage AvaMark™ currently supports managed services BPS price, and solution benchmarking for 170+ unique Resource Units, which are logically categorized under 8 Towers, which include 33 Categories. The 8 towers are:
  • Finance and Accounting Price Benchmark
  • Human Resources Price Benchmark
  • Supply Chain and Procurement Price Benchmark
  • Sales and Back Office Price Benchmark
  • Customer Services Price Benchmark
  • Specialized Business Services Price Benchmark
  • Revenue Cycle Management Price Benchmark
  • Trust and Safety Price Benchmark

Rate Card Benchmark

Application and Infrastructure Roles Rate Card Benchmark

AvaMark™ currently supports rate cards for 140+ unique Application and Infrastructure Roles, which are logically categorized under 9 Categories.

  • General Roles Rate Card Benchmark
  • Standard Application Roles Rate Card Benchmark
  • Enterprise Solution Specialist Roles Rate Card Benchmark
  • Infrastructure Roles Rate Card Benchmark
  • Cloud & DevOps Roles Rate Card Benchmark
  • Automation Roles Rate Card Benchmark
  • Big Data and BI Roles Rate Card Benchmark
  • Digital Roles Rate Card Benchmark
  • Cyber, Risk & Governance Roles Rate Card Benchmark

BPO Roles Rate Card Benchmark

AvaMark™ currently supports BPO rate cards for 140+ unique Roles, which are logically categorized under 6 Categories

  • Finance and Accounting Roles Rate Card Benchmark
  • Supply Chain and Procurement Roles Rate Card Benchmark
  • Human Resource Roles Rate Card Benchmark
  • Sales and Back Office Roles Rate Card Benchmark
  • Customer Services Roles Rate Card Benchmark
  • Legal Services Roles Rate Card Benchmark

Business and Strategy Consulting Roles Rate Card Benchmark

AvaMark™ currently supports Business and Strategy Consulting rate cards for 77 unique Roles, which are logically categorized under 11 Categories.

  • M&A Financial Consulting Roles Rate Card Benchmark
  • Risk Consulting Roles Rate Card Benchmark
  • Management and Strategy Consulting Roles Rate Card Benchmark
  • Technology Consulting Roles Rate Card Benchmark
  • Business Operations Consulting Roles Rate Card Benchmark
  • Tax Compliance Roles Rate Card Benchmark
  • Tax Consulting Roles Rate Card Benchmark
  • Sustainability Consulting Roles Rate Card Benchmark
  • Human Capital Consulting Roles Rate Card Benchmark
  • Sales & Marketing Consulting Roles Rate Card Benchmark
  • Marketing and Customer Experience Consulting Roles Rate Card Benchmark

Smart Industry, OT, Engineering, and Field Job Roles Rate Card Benchmark

AvaMark™ currently supports Smart Industry, OT, Engineering, and Field jobs rate cards for 175+ unique Roles, which are logically categorized under 7 Categories.

  • MES & MOM Roles Rate Card Benchmark
  • Industrial Automation Roles Rate Card Benchmark
  • Asset Management Roles Rate Card Benchmark
  • Manufacturing Engineering Roles Rate Card Benchmark
  • Engineering and Construction Services Roles Salary and Non-Salary Cost Benchmark
  • Field and Facilities Services roles Salary and Non-Salary Cost Benchmark
  • Office and Administration Services Roles Rate Card Benchmark

Salary Cost and Non-Salary Cost Stack Benchmark

Application and Infrastructure Roles Benchmark

AvaMark™ currently supports Salary and Non-salary cost stack for 140+ unique Application and Infrastructure Roles, which are logically categorized under 9 Categories.

  • General Roles Salary and Non-Salary Cost Benchmark
  • Standard Application Roles Salary and Non-Salary Cost Benchmark
  • Enterprise Solution Specialist Roles Salary and Non-Salary Cost Benchmark
  • Infrastructure Roles Salary and Non-Salary Cost Benchmark
  • Cloud & DevOps Roles Salary and Non-Salary Cost Benchmark
  • Automation Roles Salary and Non-Salary Cost Benchmark
  • Big Data and BI Roles Salary and Non-Salary Cost Benchmark
  • Digital Roles Salary and Non-Salary Cost Benchmark
  • Cyber, Risk & Governance Roles Salary and Non-Salary Cost Benchmark

Engineering Roles Benchmark

AvaMark™ currently supports Salary and Non-salary cost stack for 40+ unique Engineering Roles, which are logically categorized under Categories.

  • Engineering and Construction Services roles Salary and Non-Salary Cost Benchmark
  • Field and Facilities Services roles Salary and Non-Salary Cost Benchmark
  • Office and Administration Services Roles Salary and Non-Salary Cost Benchmark

AMS Benchmark

AvaMark™ currently supports Application Maintenance Services (AMS) benchmarking for 11 broad application types. AMS Benchmark delivers per-incident, problem tickets and service requests based pricing insights across multiple application types. The benchmark not only helps organizations understand the cost per ticket for application support, but also provides guidance on typical staffing requirements based on key factors such as ticket volumes, application stability, and maturity levels. The 11 application types are:

  • Business Intelligence Applications Support
  • Commercial off the shelf Applications Support
  • Custom Applications Support
  • Data Services and Analytics Systems Support
  • Mainframe Applications Support
  • Middleware Applications Support
  • Non-SAP ERP Applications Support
  • SAP Applications Support
  • Security Applications Support
  • Test Systems Support
  • Web and Mobile Applications Support

Variety of Powerful Features

YoY Analysis

Year-over-year (YoY) productivity analysis relies on observed improvements throughout the contract duration, enabling users to dynamically assess and verify productivity gains.

Scenario Analysis

Perform sophisticated ‘what-if’ analyses using our benchmarking reports. Evaluate different scenarios to make well-informed decisions and enhance your business strategy.

Rate Card Comparison

Explore global rate variations for a selected role. Compare rates for multiple job roles across various countries from our library of more than 500 roles across Apps and Infra, BPO, Manufacturing Smart Industry, and Business and Strategy Consulting Rate Cards

 

Blended Rate Analysis for Rate Cards

AvaMark™ provides real-time analytics to optimize the staffing mix of your outsourcing projects. This feature helps you calibrate key sourcing levers and achieve right-shoring, optimal skill distribution, and an industry-standard pyramid mix. The rich user interface includes:

  • A single-pane view of the blended rate and resource distribution by delivery location, skill set, and experience.
  • Over 15 intuitive toggle options to fine-tune your blended rate analysis in real-time.

BPO Blended Rate Analysis

Available for Finance and Accounting, Human Resources, Supply Chain and Procurement, Sales and Back Office, and Customer Services, this feature offers blended rates at the 25th percentile, median, and 75th percentile. It provides insights into the market’s best practice staffing pyramid and potential productivity gains over the contract term.

Users can conduct real-time scenario analysis, customizing attributes based on specific scope inclusions or exclusions for a tailored assessment.

Staffing Pyramid for Solution Benchmark

AvaMark™ provides a category-level staffing pyramid based on years of experience.
It offers a clear visual representation of the workforce distribution across
different experience levels, allowing you to understand the staffing composition
at a category level.

AvaMark™ Data API

Want to integrate AvaMark™ data in your systems? or, want to retrieve data in an Excel/CSV format?

AvaMark’s Data API is a powerful service to allow you to seamlessly access and retrieve data stored within our databases. It offers direct, programmatic access to our data, enabling more efficient integration into your existing tools and workflows. Whether you’re looking to pull specific data points or need regular updates, the AvaMark™ Data API helps you streamline that process. We understand the growing need for agility in today’s data-driven world. With these API, we are responding to this need. It allows you to set up automated data retrieval, ensuring you always have the latest information without the need for repetitive manual data exports. By providing access to the data in real-time, we enhance your ability to stay ahead in the industry. AvaMark Data APIs can effortlessly be integrated with Power BI, transforming raw insights into powerful, interactive dashboards at your fingertips

Avasant provides access to the following benchmark datasets via APIs:

  • Rate Card – Access to over 500+ roles across 30 categories and 55+ geographies
  • Managed Services (ITO and BPO Services) – Access to over 250+ resource units across 55+ categories
  • Computer Economics – IT Spending and Staffing Benchmarks
  • Computer Economics – Europe (EU) IT Spending and Staffing Benchmarks
  • Business Economics – Procurement Budgets, Staffing, and Process Metrics
  • Business Economics – Finance & Accounting Budgets, Staffing, and Process Metrics
  • Business Economics – Human Resources Budgets, Staffing, and Process Metrics

Avasant offers a Data API that provides access to its IT Spending and Staffing Benchmarks and Business Economics Benchmarks at the NAICS code level.

How can your business benefit from AvaMark™ Data APIs?

  • Streamlined Integration: Easily connect our services to your existing platforms, reducing manual work and boosting efficiency.
  • Download in Excel/CSV Format: Easily download data in Excel/CSV format for further analysis
  • Scalable Solutions: Our API grows with your needs, whether you need a few data points or large-scale requests.
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Intended Audience

AvaMark™ empowers diverse stakeholders across the enterprise with actionable, benchmark-driven insights to fuel smarter decisions. These include
  • Commercial Strategy and Pricing Teams
  • Sales & Delivery Leaders
  • Pre-sales and Bid Managers
  • Solutions Teams
  • Consulting Firms
  • Business Development Leaders
  • AMS Practice Heads

On the enterprise side, it empowers stakeholders like IT Procurement and Sourcing Leaders, Enterprise IT, Finance and Strategy teams, Category Managers, Shared Services Heads. AvaMark™ is also leveraged by Avasant Advisors to deliver data-driven insights during client engagements

By leveraging global industry benchmarks and real-time pricing intelligence, AvaMark empowers these teams to:

  • Optimize Pricing – Determine competitive, market-aligned pricing for bids, proposals, and renewals.
  • Improve Solutioning – Design resource-efficient delivery models based on industry staffing patterns and service structures.
  • Benchmark IT Spend & Staffing – Compare IT budgets and FTE allocations against global peers.
  • Analyze Cost Structures – Break down and refine cost drivers to improve profitability.
  • Sharpen Competitive Positioning – Back commercial decisions with empirical data and differentiate offerings effectively.

Whether it’s optimizing bid proposals, refining commercial strategies, renewals, enhancing sales pitches, or crafting effective solutions, AvaMark™ provides comprehensive data insights to drive efficiency and success in competitive markets.

Why should you trust and choose AvaMark™?

Data Integrity and Authenticity

  • Data sourced exclusively from real-world negotiated contracts, and integration done with Avasant Advisory
  • Draws upon the company’s extensive experience with negotiating deals worth $250 billion

Current and Relevant Data

  • No reliance on survey data
  • Trust in actual contract data for accurate analysis
  • Only the most recent twelve months of contracts are considered
  • Utilizes standardized processes and cloud technology
  • Processes over one million data points

Advanced Insights

  • AvaMark™ surpasses traditional analytics with advanced insights
  • Powered by a central Analytics Engine
  • Utilizes multivariate analysis to assess transaction variables

Compliance

  • At Avasant, we are committed to protecting your privacy and ensuring the security of your data and personal information. We are a SOC 2 and ISO 27001 certified organization.

 

 

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PARTNER

Anuj Jain

Senior Director

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