The speed of technology innovation has created a positive opportunity for enhancing customer experience. This innovation has created the digitally connected consumer. New interactive platforms and personalized experiences have become the mantra for maintaining market share and driving consumer loyalty. This approach is rewriting the rules of the industry. Retailers and CPG companies must become more agile and adaptable in order to increase productivity and remove costs from their processes while improving the customer experience and satisfaction. In particular, the Retail and CPG Industry stands to gain significantly from supply chain, back-office, and operational innovation. While embracing Omni-channel platforms and a strong social media presence are viable solutions, it is easy to create a fragmented user experience between online and offline mediums if solutions are adopted that lack integration with overall business strategy.
Avasant provides a strategic roadmap for integrating market trends and digital technologies to better reach customers. Our solutions target industry leaders who are looking to improve continuity of brand experience. We encourage our clients to explore different sourcing models, providers, and technologies focused on developing or enhancing direct-to-consumer approaches and multimedia channels that accelerate mobile adoption. Not only do our solutions improve customer-facing infrastructure and capital investments, they have consistently reduced costs, streamlined processes and fostered alignment with overall business strategy for our clients.
ON ROBOTICS PROCESS AUTOMATION IN RETAIL & MANUFACTURING
CLIENT CASE STUDY
Retail and manufacturing companies are only as relevant as their best communication strategies. As a leading manufacturer of audio, video, communications, and information technology products globally, our client’s business model is complex in nature. Our client’s disaggregated lines of business created additional problems and, most importantly, diluted their brand identity. Avasant’s provided our client with the tools to reimagine their offerings and aggregate their holdings in a manner that would better serve their internal processes and customer base. The consolidation of multiple retail product businesses, revenue streams, and regions into a single e-commerce experience led to drastic cost savings in supply chain management and improved customer experience. Within this saturated market, simplicity is a necessity.