Enterprise adoption of AR/VR/XR technologies had initially slowed due to high costs, lack of practical applications, and poor graphics quality. However, the integration of generative AI, spatial computing, and wearable technology with AR/VR/XR has significantly enhanced immersion, making these solutions more intuitive and practical for applications such as training, remote assistance, and product visualization. Over the next 12 months, enterprises will increase their digital spend on AR/VR/XR, accelerating its adoption to enable more immersive, human-like digital experiences. This will enhance collaboration and training.
Both demand-side and supply-side trends are covered in Avasant’s AR/VR/XR Services 2025 Market Insights™ and AR/VR/XR Services 2025 RadarView™, respectively. These reports present a comprehensive study of AR/VR/XR service providers and closely examine the market leaders, innovators, disruptors, and challengers.
Avasant evaluated 38 service providers across three dimensions: practice maturity, partner ecosystem, and investments and innovation. Of the 38 providers, we recognized 14 that brought the most value to the market during the past 12 months.
The report recognizes service providers in four categories:
Figure 1 below from the full report illustrates these categories:
“Next-generation advancements in generative AI, neurological inputs, and advanced gestures, combined with AR/VR/XR, will redefine human-machine interaction,” said Anupam Govil, managing partner at Avasant. “These innovations will accelerate enterprise adoption, enabling the creation of intuitive and intelligent digital experiences.”
The reports provide several findings, including the following:
“The metaverse initially sparked strong enterprise interest, but its adoption was hindered by high costs and a lack of clear use cases,” said Chandrika Dutt, research director at Avasant. “However, the growing demand for enhanced visualization, security, and human-like digital experiences is now driving renewed enterprise adoption.”
The AR/VR/XR Services 2025 RadarView™ report also features detailed profiles of 14 service providers, along with their solutions, offerings, and experience in assisting enterprises in their AR/VR/XR journeys.
This Research Byte is a brief overview of Avasant’s AR/VR/XR Services 2025 Market Insights™ and AR/VR/XR Services 2025 RadarView™. (Click for pricing).
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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