This RadarView™ helps consumer packaged goods (CPG) enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 27 providers offering digital services in the CPG industry. Each profile gives an overview of the service provider, its industry-specific solutions, and a list of representative clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity and future proofing.
CPG enterprises are redesigning their operating models around AI-first intelligence to optimize portfolios, automate decisions, and modernize production. They are recalibrating their global supply bases in response to tariff volatility, using digital twins, AI, and predictive analytics to diversify sourcing and strengthen resilience. To protect margins, firms are reshaping go-to-market strategies, scaling retail media, and reallocating spend to high-ROI channels. Manufacturing operations are shifting toward autonomous, predictive systems powered by IoT, robots, and AI maintenance. Real-time demand sensing is being adopted to mitigate stockouts, improve pricing, and prevent revenue leakage. Additionally, sustainability expectations are accelerating the adoption of circular packaging and low-footprint product models across the value chain.
The CPG Digital Services 2025–2026 RadarView™ highlights key supply-side trends in the CPG space and Avasant’s viewpoint on them. It aids companies in this industry in identifying top service providers to assist them in the digital transformation of their services. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners for the CPG industry.
This RadarView includes a detailed analysis of the following service providers: Accenture, Atos, Blue Yonder, Capgemini, Cognizant, DXC Technology, EXL, Genpact, HCLTech, IBM, Infosys, ITC Infotech, Kinaxis, Kyndryl, LTIMindtree, Microsoft, NTT DATA, o9 Solutions, Salesforce, SAP, Softtek, Sutherland, TCS, Tech Mahindra, UST, Wipro, and Zensar.
Our evaluation of service providers is based on primary inputs from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the two dimensions of practice maturity and future proofing, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3)
Executive summary (Pages 5–12)
Supply-side trends (Pages 13–15)
Service provider profiles (Pages 16–85)
Appendix (Pages 86–89)
Key contacts (Page 90)
Read the Research Byte based on this report. Please refer to Avasant’s CPG Digital Services 2025–2026 Market Insights™ for demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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