This report helps business leaders identify the right solutions to transform their Customer Relationship Management (CRM) function. It begins with a market definition of CRM suites and an analysis of trends that are currently shaping the CRM market. The report continues with a detailed assessment of 11 leading CRM suite vendors. Each profile provides an overview of the vendor, industries served, and a list of example clients and partnerships, along with brief client case studies and other product offerings. Each vendor profile concludes with analyst insights on the vendor’s CRM product maturity, enterprise adaptability, and innovation roadmap.
Customer Relationship Management (CRM) is an integral business function for every organization, and it extends beyond sales to encompass all aspects of the customer relationship. Enterprises are increasingly realizing the need to offer a digitized and personalized experience to improve their customer relationships. Thus, they are seeking solutions that can help them understand customer behavior and automate workflows to deliver better business outcomes. This report helps them choose the right solutions.
This RadarView includes a detailed analysis of CRM suites from Avolin, Creatio, Hubspot, Infor, Microsoft, Oracle, Pegasystems, Salesforce, SAP, SugarCRM, Zoho.
The industry insights and recommendations are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with vendors, subject matter experts, and Avasant Fellows, and lessons learned from consulting engagements.
Evaluation of CRM suite vendors is based on primary inputs from vendors, focused briefings, public disclosures, Avasant’s ongoing market interactions, and client validation. The assessment is performed across key dimensions of Product Maturity, Enterprise Adaptability, and Innovation Roadmap to recognize the vendors that have brought the most value to the market over the last 12 months.
About the Report (pages 3-4)
Executive Summary (pages 5-7)
CRM Suites Market Trends (pages 8-15)
RadarView Overview (pages 16-18)
CRM Suites 2020-2021 RadarView (pages 19-21)
CRM Suites Vendor Profiles (pages 22-44)
Read the Research Byte based on this report.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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