Data Management and Advanced Analytics Services 2024 Market Insights™

September, 2024

This report identifies key demand-side trends in the data management and advanced analytics services space to assist enterprises in their data management and advanced analytics journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the data management and advanced analytics services space.

Why read this Market Insight?

Although data management and advanced analytics services are well-established fields, they have become increasingly vital due to the growing demand for hyper-personalization, stricter compliance requirements, and the need for enterprises to be AI-ready. Consequently, enterprises are seeking service providers that can help them navigate these complex technological challenges. In response, service providers are utilizing generative AI-assisted data and analytics tools to better meet enterprise needs.

The Data Management and Advanced Analytics Services 2024 Market Insights™ aids enterprises in identifying important market trends and challenges for their data management and advanced analytics transformation projects.

Methodology

The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive Summary (Pages 4–6)

    • Defining data management and advanced analytics services
    • Avasant recognizes 20 top-tier providers supporting the enterprise adoption of data management and advanced analytics

Demand-side trends (Pages 7–13)

    • Over 62% of enterprises plan to boost investments in data and analytics, focusing on Gen AI, streaming analytics, customer experience, and data monetization
    • Data lakes, warehouses, and visualization tools will see the most significant growth as enterprises lay the foundation for data transformation
    • Service providers are integrating Gen AI into the data and analytics chain, boosting automation levels
    • Banking, retail and CPG, and healthcare and life sciences continue to lead the adoption of data management and advanced analytics services
    • Banking, retail, and healthcare sectors are leveraging data management and analytics to offer more personalized services and enhance decision-making

Key contacts (Page 14)


Read the Research Byte based on this report.  Please refer to Avasant’s Data Management and Advanced Analytics Services RadarView™ for detailed insights on the service providers and supply-side trends.

 

 

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DISCLAIMER:

Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.

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