This report identifies key demand-side trends in the data management and advanced analytics services space to assist enterprises in their data management and advanced analytics journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the data management and advanced analytics services space.

Why read this Market Insights?

Data management and advanced analytics fields are constantly evolving with rapid advancements in AI. Enterprises are demanding robust data foundations through cloud-native platforms and modern data architectures, such as data mesh and data fabric, to drive data sharing and data democratization for enabling AI workloads. Service providers are responding by developing generative AI (Gen AI)–powered accelerators and frameworks to expedite the creation of scalable, governed, and AI-ready data ecosystems.

The Data Management and Advanced Analytics Services 2025 Market Insights™ aids enterprises in identifying important market trends and challenges for their data management and advanced analytics transformation projects.

Methodology

The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.

Table of contents

About the report (Pages 3–5)

• • About the Data Management and Advanced Analytics Services 2025 Market Insights™ report
  • Key reports of Avasant’s Data Management and Advanced Analytics Services Research
  • Defining data management and advanced analytics services

Executive summary (Pages 6–8)

• • Key enterprise data management and advanced analytics trends shaping the market
  • In this report’s companion study, Data Management and Advanced Analytics Services 2025 RadarView, the following service providers were recognized

State of the market (Pages 9–14)

• • Enterprises are ramping up data investments to reduce TCO, democratize access, enable multimodal analytics, and ensure compliance
  • Banking, healthcare and life sciences, and financial services are at the forefront of adopting data management and advanced analytics services
  • Enterprises are modernizing data estates for unified data access, safeguarding data privacy, and monitoring data quality, enabling a strong foundation for Gen AI
  • Enterprises are demanding output-based pricing for data platform modernization, BI modernization, and data lake implementation projects
  • The shift toward hybrid CoEs reflects a growing enterprise need to balance centralized data governance with domain-level innovation

Future outlook (Pages 15–16)

• • Enterprises will embrace new data architectures, semantic frameworks, and AI-ready operating models to unlock value from diverse data sources

Key contacts (Page 17)

Read the Research Byte based on this report. Please refer to Avasant’s Data Management and Advanced Analytics Services 2025 RadarView™ for detailed insights on the service providers and supply-side trends.