This report identifies key demand-side trends in the digital commerce space, helping enterprises fine-tune their digital commerce strategy. It consists of key technology and digital commerce services-related trends, insights, and enterprise challenges based on Avasant’s assessment.
As customers’ priorities change and businesses look for new ways to grow, the focus is shifting from traditional business models, such as B2B and B2C, to newer models like D2C, B2B2C, and marketplaces. To keep up with this shift, enterprises are upgrading their order fulfillment strategies and legacy commerce infrastructure to improve scalability and flexibility and integrate next-generation commerce solutions. Generative AI is emerging as the next big opportunity to help businesses push the boundaries of personalization and content creation. Digital commerce platforms and vendors are integrating new capabilities to take advantage of this opportunity. The Digital Commerce Services 2023–2024 Market Insights™ aids enterprises in identifying important market trends and provides insights into the digital commerce space.
The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant fellows, along with lessons learned from consulting engagements.
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (pages 8–15)
Key contacts (Page 16)
Read the Research Byte based on this report.
Please refer to Avasant’s Digital Commerce Services 2023–2024 RadarView™ for detailed insights on service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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