Home » Avasant Research » Enterprise Transformation Through Product and Services Innovation
Mattel is a global toy and apparel manufacturing and retail company and the largest toy company in the world with over $6 bn in revenues, which is synonymous with the worlds best-known brands such as Barbie, Hot Wheels, Fisher-Price and American Girl.
Mattel has embarked on an ambitious transformation journey, with a focus on rebuilding Mattels culture to re-focus on brand building, creativity and innovation, while putting a premium on speed-to-market and accountability.
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