This RadarView™ aims to help enterprises understand the current state of generative AI (Gen AI) and identify opportunities for leveraging this technology to streamline their business workflows. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 16 providers delivering Gen AI services. Each profile gives an overview of the service provider, its key IP and assets, and a list of major clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovation.
Enterprises are directing over 40% of their AI budgets to scale Gen AI projects to production. To achieve this, they are primarily collaborating with cloud platforms and service providers for leveraging their expertise in Gen AI workflow orchestration, industry- and domain-specific customizations, and responsible AI integration. At the same time, startups are emerging to support enterprises through niche solutions around LLMOps, emotional intelligence, and voice cloning.
The Generative AI Services 2024 RadarView™ highlights key supply-side trends in this space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in their Gen AI journeys. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners to implement AI.

This RadarView includes a detailed analysis of the following Gen AI service providers: Accenture, Capgemini, Cognizant, EXL, Genpact, HCLTech, IBM, Infosys, LTIMindtree, Persistent Systems, PwC, Quantiphi, NTT DATA, TCS, Tech Mahindra, and Wipro.
Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3)
Executive summary (Pages 4–8)
Supply-side trends (Pages 9–12)
Service provider profiles (Pages 13–45)
Appendix (Pages 46-49)
Key contacts (Page 50)
Read the Research Byte based on this report. Please refer to Avasant’s Generative AI Services 2024 Market Insights™ for demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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