This RadarView™ helps enterprises in identifying strategic partners for generative AI (Gen AI) adoption by offering detailed capability and experience analyses for service providers. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 20 providers offering Gen AI services. Each profile provides an overview of the service provider, its key IP assets, and a list of clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovation.
Why read this RadarView?
Enterprises are accelerating the adoption of Gen AI to achieve measurable productivity gains, fueling growth in large-scale transformations and managed service deals. At the same time, many are developing proprietary large language models (LLMs) to enhance contextual accuracy, regulatory compliance, and data sovereignty. While automation-led functions are scaling rapidly, compliance-heavy areas continue to advance cautiously. In parallel, national investments in sovereign AI are strengthening domestic compute and data ecosystems, reinforcing the foundation for enterprise-grade AI maturity.
The Generative AI Services 2025 RadarView™ highlights key supply-side trends in the Gen AI space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in their Gen AI adoption journey. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to identify the right strategic partners for Gen AI adoption.
This RadarView includes a detailed analysis of the following Gen AI service providers: Accenture, Capgemini, Coforge, Cognizant, EXL, FirstSource, Genpact, HCLTech, IBM, Infosys, LTIMindtree, NTT DATA, Persistent Systems, PwC, Quantiphi, TCS, Tech Mahindra, Wipro, Xebia, and Xoriant
Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3–5)
Executive summary (Pages 6–10)
Supply-side trends (Pages 11–15)
Service provider profiles (Pages 16–57)
Appendix (Pages 58–61)
Key contacts (Page 62)
Read the Research Byte based on this report. Please refer to Avasant’s Generative AI Services 2025 Market Insights™ for detailed insights on the demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
Login to get free content each month and build your personal library at Avasant.com
