This report provides a comprehensive overview of the current state of the GCC market and Avasant’s outlook on its future trajectory, that can help enterprises fine-tune their GCC strategies.

Why read this Market Insights?

Over the past three years, GCCs have grown rapidly, with India offering significant untapped potential. As they mature, GCCs are becoming strategic assets for monetization, increasingly focusing on innovation and driving demand for digital and ER&D talent and hence, paving the way for innovation hubs. Additionally, collaborations between GCCs and service providers are on the rise, enabling quick scaling of operations and fostering stable partnerships. This market insights report is key to understanding these trends, offering a clear view of the evolving GCC landscape, emerging opportunities, and the strategic value GCCs can unlock through transformation and innovation.

The Global Competency Center (GCC) Services 2025 Market Insights™ aids enterprises in identifying important market trends and challenges for any GCC initiatives they participate in.

Methodology

The industry insights presented in this report are based on the following: our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 7-9)

• • Key GCC trends shaping the market
  • Avasant recognizes 20 top-tier service providers supporting the GCC services

GCC State of the Market (Pages 10-17)

• • Both enterprise and supply drivers have created a perfect storm for establishing and growing Global Competency Centers (GCCs) rapidly in the last three years
  • Enterprises across the world are leveraging GCCs to scale smarter, innovate faster, and grow stronger
  • GCC’s significance in the parent enterprise’s strategy and operations is rising
  • GCCs have become a global phenomenon with several new locations emerging; India is currently the most mature and established GCC destination
  • GCCs in India have grown consistently; however, there is still significant headroom for GCC growth in India
  • Only 400 Forbes Global 2000 firms have set up their GCCs in India, revealing substantial growth potential for the GCC market in India
  • High Tech leads in the number of GCCs opened, and banking dominates in the average size of the workforce

The path ahead for GCCs (Pages 18-22)

• • Enterprises retain GCCs that create strategic value, often considering spin-offs or sale of the underperforming, cost-focused units
  • GCCs are transitioning from mere functional and tech efficiency centers to hubs for innovation and excellence
  • To align with the new innovation imperative, GCCs are expanding their talent pools by actively hiring for dedicated innovation roles
  • GCCs drive innovation by strategically hiring and scaling diverse talent for advanced tech, operations, and R&D engineering

Collaborating with service providers (Pages 23-25)

• • GCCs are partnering with service providers for end-to-end support across the value chain via engagement models
  • GCCs are leveraging service provider capabilities across the value chain to accelerate their transformation initiatives

Future Outlook (Pages 26-27)

• • GCCs are evolving as strategic global hubs driving innovation and digital transformation, and poised to act with strategic conviction

Key contacts (Page 28)

Read the Research Byte based on this report. Please refer to Avasant’s Global Competency Center (GCC) Services 2025 RadarView™ for detailed insights on the service providers and supply-side trends.