Intelligent Automation Services 2023–2024 Market Insights™

February, 2024

This report identifies key demand-side trends in the intelligent automation (IA) services space, helping enterprises fine-tune their IA operations. It provides an overview of key observations and business challenges that Avasant considers important to highlight in the IA space.

Why read this Market Insights?

Despite the intelligent automation (IA) services maturity, enterprise investment in advanced technologies such as AI, NLP, and generative AI continues to reshape this space. Leading sectors such as manufacturing, retail and CPG, and healthcare and life sciences lead in IA adoption to analyze unstructured data, optimize operations, and enhance customer experiences. The rise of Gen AI has amplified AI integration throughout the automation value chain, particularly in process mapping, AIOps, knowledge management, and back-office automation.

The Intelligent Automation Services 2023–2024 Market Insights™ aids organizations in identifying important market trends and expectations for any IA projects they engage in.

Methodology

The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Definition and scope of intelligent automation services
    • Key enterprise IA services trends shaping the market
    • Avasant recognizes 25 top-tier providers supporting the enterprise adoption of intelligent automation

Demand-side trends (Pages 813)

    • More than 85% of enterprises plan to increase investment in intelligent automation over the next 12–18 months
    • Manufacturing, retail and CPG, and healthcare and life sciences are at the forefront of IA services adoption
    • Intelligent automation has become an integral part of digital transformation contracts, leading to a decline in standalone projects
    • Enterprises are increasingly establishing citizen developer programs to expand automation efforts across the organization
    • The entire automation value chain is experiencing significant enhancements through Gen AI

Key contacts (Page 14)


Read the Research Byte based on this report.

Please refer to Avasant’s Intelligent Automation Services 2023–2024 RadarView™ for detailed insights on the service providers and supply-side trends.


 

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DISCLAIMER:

Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.

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