This report identifies key demand-side trends in the intelligent automation services space, helping enterprises fine-tune their intelligent automation operations. It provides an overview of key observations and business challenges that Avasant considers important to highlight in the intelligent automation space.

Why read the Market Insights?

Advancements in AI and generative AI (Gen AI) technologies such as synchronous AI agents, copilots, and autonomous visual reasoning tools, like Anthropic’s computer use, are revolutionizing the automation landscape. Enterprises are increasingly focusing on automating complex use cases that traditionally required intensive human intervention, including customer experience management, sales lead qualification, and real-time decision-making tasks. This shift has prompted organizations to elevate their investments in automation, prioritizing the development of truly touchless workflows capable of handling intricate processes. By leveraging these advanced AI capabilities, enterprises can achieve seamless integration, scalability, and higher operational efficiency.

The Intelligent Automation Services 2024–2025 Market Insights™ aids organizations in identifying important market trends and expectations for any IA projects they may engage in.

Methodology

The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Page 4–7)

• • Definition and scope of intelligent automation services
  • Key enterprise intelligent automation services trends shaping the market
  • Avasant recognizes 24 top-tier providers supporting the enterprise adoption of intelligent automation

Demand-side trends (Pages 8–14)

• • Human-in-the-loop is decreasing due to new innovations in AI such as synchronous AI agents
  • Over 85% of enterprises will increase spending in IA due to advancements in AI including copilots, synchronous AI agents, and autonomous visual reasoning
  • About 23% of intelligent automation projects involve the use of synchronous AI agents for automating complex processes
  • Enterprises are leveraging Gen AI in intelligent automation life cycle to expedite go-to-market and achieve cost savings
  • Manufacturing, retail and CPG, and healthcare and life sciences sectors continue to lead the adoption of intelligent automation
  • The integration of Gen AI has led to a 40% increase in end-to-end intelligent automation projects by enabling seamless straight-through processing

Key contacts (Page 15)

Read the Research Byte based on this report. Please refer to Avasant’s Intelligent Automation Services 2024–2025 RadarView™ for detailed insights on the service providers and supply side trends.