This RadarView™ aims to help enterprises understand the current state of intelligent automation (IA) and identify opportunities for leveraging this technology to streamline their business workflows. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 24 providers delivering IA services. Each profile gives an overview of the service provider, its key IP assets, and a list of major clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovation.
Advancements in AI and generative AI (Gen AI) technologies such as synchronous AI agents, copilots, and autonomous visual reasoning tools, like Anthropic’s computer use, are revolutionizing the automation landscape. Enterprises are increasingly focusing on automating complex use cases that traditionally required intensive human intervention, including customer experience management, sales lead qualification, and real-time decision-making tasks. This shift has prompted organizations to elevate their investments in automation, prioritizing the development of truly touchless workflows capable of handling intricate processes. By leveraging these advanced AI capabilities, enterprises can achieve seamless integration, scalability, and higher operational efficiency.
The Intelligent Automation Services 2024–2025 RadarView™ highlights key supply-side trends in this space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in their IA journeys. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners to implement IA.

This RadarView includes a detailed analysis of the following IA service providers: Accenture, Capgemini, Coforge, Cognizant, Datamatics, DXC, EXL, Firstsource, Genpact, HCLTech, Hexaware, IBM, Infosys, ITC Infotech, LTIMindtree, Movate, Mphasis, NTT DATA, Sutherland, TCS, Tech Mahindra, UST, Wipro, and Zensar.
Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3)
Executive summary (Pages 4–9)
Supply-side trends (Pages 10–13)
Service provider profiles (Pages 14–62)
Appendix (Pages 63–66)
Read the Research Byte based on this report. Please refer to Avasant’s Intelligent Automation Services 2024 Market Insights™ for detailed insights on the enterprises and demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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