This report identifies key demand-side trends in the life and annuities (L&A) insurance industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the L&A insurance industry based on Avasant’s assessment.
The life and annuities (L&A) insurance industry is experiencing the impact of rising interest rates and robust annuity sales, prompting insurers to adopt emerging technologies to enhance policyholder experiences, drive customer retention, and support long-term growth. While L&A insurers are leveraging Gen AI for customer-centric innovation and operational efficiencies, they are also focusing on refining underwriting processes, enhancing customer wellness, and strengthening cybersecurity measures. Moreover, recognizing the need for both deep insurance expertise and technological proficiency, L&A insurers are increasingly partnering with service providers to fast-track digital transformation.
The Life and Annuities Insurance Digital Services 2024–2025 Market Insights™ aids enterprises in the L&A insurance sector in identifying important market trends and challenges for any digital project they participate in.
The industry insights presented in this report are based on the following: our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (Pages 8–13)
Key contacts (Page 14)
Read the Research Byte based on this report. Please refer to Avasant’s Life and Annuities Insurance Digital Services 2024–2025 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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