This report identifies key demand-side trends in the media and entertainment industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the industry based on Avasant’s assessment.
The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There is a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models leveraging the cloud to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation, sustainability, and delivering customer experiences.
The Media and Entertainment Digital Services 2024 Market Insights™ aids enterprises in this sector in identifying important market trends and challenges for any digital project they participate in.
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (Pages 8–13)
Key contacts (Page 14)
Read the Research Byte based on this report. Please refer to Avasant’s Media and Entertainment Digital Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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