HYBRID CLOUD: FROM OPTIMIZATION TO AUTOMATION

In 2020, the UK faced its worst recession over the last three centuries, with its worst quarterly GDP contraction of approximately 20% in Q2 2020. Its economy shrunk twice as much as any other G7 nation. However, despite the deep recession, a combination of government investments and enterprise commitment toward digital adoption pushed the economy farther along in the recovery curve. Digitally mature businesses are addressing rapidly evolving customer behavior by creating personalized experiences using artificial intelligence (AI) and advanced analytics and enhancing customer engagement by deploying virtual agents/chatbots to assist customers and resolve queries. Alternate business and operating models are gaining traction in the region. Global service providers are increasing market penetration through acquisitions and hiring. These emerging trends are covered in Avasant’s United Kingdom (UK) Digital Services 2021–2022 RadarView™.

Around Swapnil Bhatnagar in 10 questions

In an interview with Aniruddho Mukherjee, The IIAR> (Institute of Influencer & Analyst Relations), Avasant’s Swapnil Bhatnagar, Senior Research Director, shares his opinions on the IT Analysis Marketplace, good Analyst Relations practices and discusses key offerings and research coverage areas.