This report identifies key demand-side trends in the travel, transportation, and hospitality industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the industry based on Avasant’s assessment.
The travel, transportation, and hospitality industry rapidly embraces digital transformation, focusing on AI, immersive technologies, cybersecurity, and sustainability. Business enterprises leverage AI and Gen AI for customer engagement through personalized itineraries, dynamic pricing, real-time bookings, and operational efficiency in fleet, route planning, and workforce support. Immersive technologies (AR/VR/XR) enhance customer experience via virtual tours, pre-trip engagement, and employee training simulations. To support these innovations, companies are modernizing legacy IT systems while strengthening cybersecurity with biometrics, predictive threat monitoring, and encrypted digital infrastructures to build digital trust. In parallel, the industry drives sustainability and net‑zero goals through blockchain- and IoT-enabled carbon tracking, predictive maintenance, and smart automation across facilities. With the help of these innovative steps, the industry is rapidly moving toward a more personalized, secure, immersive, and eco‑conscious travel ecosystem.
The Travel, Transportation, and Hospitality Digital Services 2025 Market Insights™ aids enterprises in this sector in identifying important market trends and challenges for any digital project they participate in.
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (Pages 8–12)
Key contacts (Page 13)
Read the Research Byte based on this report. Please refer to Avasant’s Travel, Transportation, and Hospitality Digital Services 2025 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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