This report identifies key demand-side trends in the trust and safety space, helping enterprises fine-tune their trust and safety strategies. It consists of key trends and enterprise challenges in the trust and safety space, based on Avasant’s assessment.

Why read this Market Insights?

Trust and safety services have become critical with the emergence of new-age tools and technologies such as generative AI and metaverse, leading to rapid and increased production of content and complexities in the online space. Proactively identifying and mitigating trust and safety gaps supported by the human-AI model is key to better outcomes and a safe online space.

The Trust and Safety Business Process Transformation 2023–2024 Market Insights™ aims to provide a view into important market trends and developments to help build a granular understanding of the trust and safety services ecosystem.

Methodology

The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

• • Defining trust and safety services
  • Key trends shaping the trust and safety services market
  • Avasant recognizes 16 top-tier providers supporting the enterprise adoption of trust and safety services

Demand-side trends (Pages 8–13)

• • Content generation is in a transformative phase with more than 5.4 billion internet users, significantly augmented and enhanced by generative AI and various content automation tools.
  • Trust and safety services have extended well beyond social media to include critical areas such as identity verification, payment security, and the prevention of copyright fraud.
  • Enterprises need to navigate the complex regulatory and reporting landscape to aim for a secure online ecosystem.
  • A growing trend toward platform accountability and transparency is evident, as both regulatory bodies and public interest groups emphasize the necessity for platforms to consistently publish transparency reports.
  • Employee well-being and wellness are gaining traction with increasing awareness and a focus on employee well-being and social responsibility.

Key contacts (Page 14)

Read the Research Byte based on this report.

Please refer to Avasant’s Trust and Safety Business Process Transformation 2023–2024 RadarView™ for detailed insights on the service providers and supply-side trends.