As the notion of the metaverse captured the imagination of various industries, the AR/VR/XR sector experienced a notable uptick in enterprise attention. Yet, as the initial fervor waned, project progress stagnated, underscoring a desire for more captivating and visually immersive offerings. However, with the advent of spatial computing, strides in multisensory technologies, and the integration of Gen AI, a renewed vigor now permeates the landscape. These advancements make AR/VR/XR more exciting, allowing businesses an opportunity to change how they work using immersive technology.
Both demand-side and supply-side trends are covered in Avasant’s AR/VR/XR Services 2024 Market Insights™ and AR/VR/XR Services 2024 RadarView™, respectively. These reports present a comprehensive study of AR/VR/XR service providers and closely examine the market leaders, innovators, disruptors, and challengers.
Avasant evaluated 49 service providers across three dimensions: practice maturity, partner ecosystem, and investments and innovation. Of the 49 providers, we recognized 14 that brought the most value to the market during the past 12 months.
The report recognizes service providers in four categories:
Figure 1 below from the full report illustrates these categories:
The reports provide several findings, including the following:
“Generative AI is revolutionizing AR/VR projects by unleashing creativity and personalization,” said Chandrika Dutt, associate research director at Avasant. “From crafting unique avatars to expanding immersive content possibilities, its integration offers boundless opportunities for tailored, captivating experiences.”
The AR/VR/XR Services 2024 RadarView™ report also features detailed profiles of 14 service providers, along with their solutions, offerings, and experience in assisting enterprises in their AR/VR/XR journeys.
This Research Byte is a brief overview of the AR/VR/XR Services 2024 Market Insights™ and AR/VR/XR Services 2024 RadarView™ (click for pricing).
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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