This report identifies key demand-side trends in the retail industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the retail industry based on Avasant’s assessment.
Retail enterprises worldwide are leveraging emerging technologies to provide a personalized and immersive customer experience. They are focusing on enhancing profit margins by utilizing AI to improve operational efficiency and venturing into higher-margin businesses such as retail media networks. Retail businesses are also realizing the significance of social media as a pivotal commerce channel and adopting measures to better connect with audiences there. In addition, increasing regulatory requirements are compelling retailers to integrate sustainability into their core business operations.
The Retail Digital Services 2024 Market Insights™ aids enterprises in the retail sector in identifying important market trends and challenges for any digital project they participate in.
The industry insights presented in this report are based on the following: our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (Pages 8–13)
Key contacts (Page 14)
Read the Research Byte based on this report.
Please refer to Avasant’s Retail Digital Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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