This report identifies key demand-side trends in the freight and logistics industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in this space based on Avasant’s assessment.

Why read this Market Insights?

Freight and logistics enterprises are defending margins by renegotiating contracts, adopting flexible analytics-driven pricing, diversifying revenue through the rail/air/sea mix, and expanding value-added services via digital platforms. They are tackling volatility with AI-powered scenario planning, while adding dynamic pricing engines and integrated cargo tracking for real-time control. To accelerate capability buildout, they are acquiring robotics, IoT cargo tracking, and advanced planning platforms. They are also strengthening sustainability and resilience through climate-scenario modeling, satellite/IoT monitoring, and disruption-risk analytics, while raising ESG targets with low-carbon fleets, renewable-energy warehousing, and supplier audits. Freight and logistics companies are redesigning networks around nearshoring corridors with alternative hubs and network optimization software, and orchestrating multimodal flows across air, trucking, and warehousing to capture growth on new trade lanes. They collaborate with service providers to drive digital transformation, which requires strong technological expertise and delivery capabilities.

The Freight and Logistics Digital Services 2025 Market Insights™ helps enterprises in this sector identify important market trends and challenges for any digital project they participate in.

Methodology

The industry insights presented in this report are based on the following: our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

• • Scope of coverage
  • Executive summary
  • Avasant recognizes 16 top-tier service providers supporting the freight and logistics industry in digital transformation

Demand-side trends (Pages 8–13)

• • Overcapacity and falling freight rates amid trade tensions are forcing freight and logistics enterprises to protect margins and diversify revenue sources.
  • Elevated supply chain stress and rising container spot-rate volatility are driving enterprises to improve their ability to respond rapidly to market fluctuations.
  • Carriers and third-party logistics (3PL) firms are acquiring capabilities and quickly integrating them with transport management systems, automation, and analytics to embed into their core operations.
  • Growing climate risks and shifting ESG focus are pushing enterprises toward supply chain resilience while meeting sustainability commitments.
  • Global trade realignment is prompting enterprises to reconfigure networks and develop multimodal solutions to serve emerging trade corridors.

Key contacts (Page 14)

Read the Research Byte based on this report. Please refer to Avasant’s Freight and Logistics Digital Services 2025 RadarView™ for detailed insights on the service providers and supply-side trends.