The application service provider (ASP) market grows hotter every day as organizations find new ways to cut costs and increase returns on investment through creative outsourcing by means of these online services. The ASP model is based on the concept of letting someone else bring together the hardware, software, management, and staffing necessary to solve business problems. Increasingly, lenders and stockholders are looking askance at large in-house IT organizations, so creative managers are looking toward outsourcing as an alternative. And ASPs can often provide IT applications that are not suitable for traditional outsourcing.
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