This report identifies key demand-side trends in the content trust and safety services space to help enterprises fine-tune their operations. It provides an overview of key observations and business challenges that Avasant considers important to highlight in the content moderation space.

Why read this Market Insights?

AI is rapidly emerging as the cornerstone of content moderation, with providers leveraging advanced machine learning algorithms to detect and mitigate harmful content at scale. Key techniques include natural language processing (NLP) for identifying hate speech, image recognition for detecting child sexual abuse material, and video analysis for flagging violent or inappropriate content.

The Content Trust and Safety Business Process Transformation 2024–2025 Market Insights™ aids organizations in identifying important market trends and expectations for any content moderation projects that they engage in.

Methodology

The industry insights presented in this report are based on the following: our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

• • Scope of the report
  • Key content trust and safety services market trends shaping the industry
  • Avasant recognizes 17 top-tier service providers offering content trust and safety business process transformation services

Demand-side trends (Pages 8–13)

• • The integration of AI and automation in workforce management has scaled trust and safety operations to handle content and enable proactive detection.
  • There is increased emphasis on employee well-being with AI-driven wellness tools, micro-exposure strategies, VR-based therapy, and mandatory leave policies.
  • Newer regulations and increasing focus on AI governance frameworks ensure responsible deployment of AI in content moderation.
  • The integration of data annotation capabilities and large language models (LLMs) is increasing the efficiency of content moderation services.
  • Trust and safety services face various challenges, including localization and macroeconomic factors, amid the rapid evolution of technology and the ever-changing nature of online threats.

Key contacts (Page 14)

Read the Research Byte based on this report. Please refer to Avasant’s Content Trust and Safety Business Process Transformation 2024–2025 RadarView™ for detailed insights on the service providers and supply-side trends.