This RadarView™ helps life and annuity (L&A) insurance companies craft a robust strategy based on industry outlook, best practices, and digital transformation. It begins with a summary of key trends shaping the supply side of the L&A insurance market. It continues with a detailed assessment of 25 leading service providers. Each profile provides an overview of the service provider, its industry-specific solutions, and a list of representative clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, investments and innovation, and partner ecosystem. The report can aid businesses in identifying the right partners and service providers to support their digital transformation journeys.
The life and annuities (L&A) insurance industry is experiencing the impact of rising interest rates and robust annuity sales, prompting insurers to adopt emerging technologies to enhance policyholder experiences, drive customer retention, and support long-term growth. While L&A insurers are leveraging Gen AI for customer-centric innovation and operational efficiencies, they are also focusing on refining underwriting processes, enhancing customer wellness, and strengthening cybersecurity measures. Moreover, recognizing the need for both deep insurance expertise and technological proficiency, L&A insurers are increasingly partnering with service providers to fast-track digital transformation.
The Life and Annuity Insurance Digital Services 2024–2025 RadarView™ highlights key supply-side trends in the L&A insurance space and Avasant’s viewpoint on them. It aids L&A insurance companies in identifying top service providers to assist them in digitalizing their services. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners for the L&A insurance industry.

This RadarView includes an analysis of the following service providers in the L&A insurance digital services space: Accenture, Aspire Systems, Capgemini, Coforge, Cognizant, DXC, Eviden | Atos, EXL, Genpact, HCLTech, Hexaware, IBM, Infosys, Kyndryl, LTIMindtree, Mphasis, NTT DATA, Persistent Systems, Sutherland, TCS, Tech Mahindra, Virtusa, Wipro, WNS, and Zensar.
Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, and Avasant’s ongoing market interactions. The assessment is across three dimensions of practice maturity, investments and innovation, and partner ecosystem, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3)
Executive summary (Pages 4–10)
Supply-side trends (Pages 11–16)
Service provider profiles (Pages 17–92)
Appendix (Pages 93–96)
Key contacts (Page 97)
Read the Research Byte based on this report. Please refer to Avasant’s Life and Annuities Insurance Digital Services 2024–2025 Market Insights™ for demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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