This report identifies key demand-side trends in Canada that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in this region based on Avasant’s assessment.

Why read this Market Insights?

Canada’s strong digitalization drive is accelerating generative AI (Gen AI) adoption, backed by significant federal government and Canadian enterprise investments. Efforts are intensifying to position Central Canada as a leading tech hub while expanding broadband access across the Northwest Territories and British Columbia’s remote and rural areas. With an increased emphasis on cybersecurity, addressing the digital talent divide, and advancing sustainability, the Canadian government and businesses are collaborating closely with service providers to develop innovative digital solutions and enhance the customer experience.

The Canada Digital Services 2024 Market Insights™ aids Canadian enterprises in identifying important market trends and challenges for any digital project they take part in.

Methodology

The regional insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

• • Regional scope of the report
  • Key drivers and regional response
  • Avasant recognizes 21 top-tier service providers supporting Canada in digital transformation

Demand-side trends (Pages 8–14)

• • About 85% of Canadian enterprises are significantly investing in Gen AI to enhance customer experience and optimize business workflows.
  • Central Canada, particularly Toronto and Montreal, has solidified its position as a global tech hub, attracting investment, talent, and innovation.
  • Government and telecom firms are investing heavily to bridge the digital divide in rural communities of Central Canada, West Coast, and Northwest Territories.
  • Over 85% of Canadian firms are investing in cyberspace, while 57.1% of the federal agencies have a separate cybersecurity budget.
  • With over 616,000 job vacancies, Canadian enterprises are investing in skilling programs and talent platforms to make the workforce digital ready.
  • Canada is catalyzing its green future with tech-based federal investments, ocean tech, AI-enabled contamination reduction, and ESG reporting.

Key contacts (Page 15)

Read the Research Byte based on this report. Please refer to Avasant’s Canada Digital Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.