The amount of data that IT organizations have to manage continues to increase dramatically. Real-time access is a necessity, and mobile devices, along with the Internet of Things, ensure that there will be no slowing of the data expansion. But our data shows a surprising lack of growth in the data management staff.
As shown in Figure 1 from our full report, Data Management Staffing Ratios, during the past two years this category of IT workers has plateaued as a percentage of the IT staff. They now account for 3.7% of the typical IT staff at the median, the same number as 2016 but down from its recent peak of 4.3% in 2014.

Several factors are contributing to the leveling off of the data management headcount. For instance, analytical tools embedded within application systems, such as ERP, CRM, and HCM, and more powerful self-service reporting tools, directly in the hands of users, are reducing the reliance on data management staff within the IT organization for routine reporting. (When considering all these influences, it is important to note that assessing requirements for data management staffing varies considerably from industry to industry and from organization to organization.)
“Analyzing and reporting data management are becoming easier, because in many cases they are simply built in to business applications,” said Tom Dunlap, director of research for Computer Economics of Irvine, Calif. “Many top software vendors offer AI and other tools that make reporting, data visualization, and the cleaning and validation of data easier. Unstructured data, once the scourge of most organizations, is getting easier to store and access with machine learning. The future growth or decline of data management will depend on the continued growth of these tools vs. the growth of data sources.”
Businesses are investing in data management today primarily to provide business leaders with richer information to make better decisions. IT executives need to align their departments with these business objectives, but they also need to ensure that decision-makers understand the full costs of supporting analytical and reporting systems, particularly as they take the technology to the next level of delivering real-time operational data.
We define the data management staff as those individuals who design, develop, architect, and model data schemas and databases for the organization. They also may design the organization’s data warehouse and business intelligence systems and analyze information maintained by such systems. This category does not include database administrators, who go in the database administration category.
There is a limit to how much the data demands can be satisfied without staff increases. In such a fluid environment, IT managers need to assess appropriate staffing levels on an ongoing basis using current data. In our full report, we use four benchmarks to assess data management staffing levels: data management staff as a percentage of the IT staff, data management staff as a percentage of the Application Group, users per data management staff member, and applications per data management staff member.
This Research Byte is a brief overview of our report on this subject, Data Management Staffing Ratios. The full report is available at no charge for Computer Economics clients, or it may be purchased by non-clients directly from our website (click for pricing).
Do you also need staffing ratios for other IT job functions? Consider this collection of all of our staffing ratio reports, which bundles them all into a single report at a significant discount: IT Staffing Ratios–Special Report Bundle.
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