“Globalization is not just about technology or economics—it’s about understanding people, cultures, and creating sustainable value across borders.”
— Kevin Parikh, Empowering Beyond Summit keynote
As Monterrey accelerates its role as Mexico’s industrial and innovation hub, local executives face a more complex set of decisions than ever before. Nearshoring is driving growth, but also increasing pressure on digital infrastructure, talent models, cybersecurity, and ESG accountability. Many organizations are discovering that scale alone is no longer a competitive advantage. Together, these trends are reshaping how leaders in the region think about growth, competitiveness, and resilience.
For senior leaders, the challenge is no longer whether opportunity exists. It is how to capture that opportunity while managing complexity across technology, operations, talent, and governance. Decisions that were once incremental, such as IT investment prioritization, sourcing models, or operating structure, are increasingly strategic in nature.
Mexico’s consulting market is projected to grow from $2.81 billion in 2025 to $4.28 billion by 2030, driven by digital transformation, public infrastructure programs, and nearshoring trends. While the Big Four dominate large-scale projects, boutique firms are gaining traction by offering specialized, agile solutions.
This shift reflects a broader pattern seen globally: executives are seeking targeted expertise, faster execution cycles, and advisors who can bridge global best practices with local context. As Mexico continues to mature as a strategic global hub for business, this is exactly what the country needs to accelerate growth and strengthen its reputation on the world stage. Mexico’s unique geographic location—bridging North and South America and offering proximity to both the U.S. and Latin American markets—makes it the ideal center for international trade, innovation, and collaboration.
Despite challenges such as regulatory complexity and evolving economic conditions, Mexico has emerged as a recognized meeting point for global business leaders and entrepreneurs. The country’s business landscape is increasingly characterized by its openness to digital transformation, investment in public infrastructure, and participation in global supply chains through nearshoring. To fully capitalize on these trends, Mexican businesses require consulting partners who understand both local nuances and international best practices.
Across industries, Monterrey-based executives are confronting a similar set of questions:
These are not purely technical problems. They cut across organizational design, decision rights, and leadership alignment. As a result, many companies are re-examining not only what initiatives they pursue, but how they structure and govern them.
One observable trend among organizations navigating these challenges is a move away from broad, one-size-fits-all transformation programs toward more focused interventions. Examples include:
Firms with experience across multiple geographies often bring useful perspective to these efforts, particularly when they can adapt global insights to local operating conditions.
In Monterrey, execution remains as important as strategy. Organizations frequently emphasize the value of advisors that combine on-the-ground presence with access to global research, benchmarks, and cross-industry experience. This model allows leaders to test ideas quickly, validate assumptions, and adjust course as conditions evolve.
Avasant’s presence in Monterrey since 2022 reflects one example of how global advisory firms are building local teams to support this demand. The firm works alongside Mexican organizations on digital transformation, sourcing strategy, key vendor management, and operating-model design, while drawing on experience from other markets facing similar pressures. For some of the largest Monterrey-based companies, this combination of local engagement and global perspective has proven useful in navigating periods of change.
The firm has grown its Mexico-based team by 60% since 2022, to now include over 30 bilingual, highly skilled consultants, reinforced by a global network of 500+ experts. The projects run by these strategic advisors for Monterrey clients have yielded significant savings, increased agility, and improved data security.
CEMEX, for instance, has been publicly recognized for its efforts to integrate sustainability and digital capabilities into its operating model. Engagements involving external advisors, including Avasant among others, illustrate how companies are experimenting with new frameworks for governance, technology investment, and performance measurement. While each organization’s path is unique, these cases highlight the importance of aligning strategy, execution, and accountability. Avasant’s work with CEMEX showcases the ability to deliver ESG and digital transformation frameworks tailored to industrial sectors.
As Monterrey enters its next phase of growth, several implications stand out for senior executives:
Monterrey’s position in the global economy is strengthening, but the next chapter of growth will demand more nuanced leadership choices. Organizations that succeed will be those that invest in new capabilities, but also in structures, partnerships, and disciplines required to sustain them over time.
For business leaders, the opportunity lies in approaching this moment with clarity—grounded in local insight, informed by global experience, and guided by a clear understanding of what is needed for transformation and long-term value creation.
This collaborative, results-driven approach empowers organizations to unlock new opportunities, accelerate digital transformation, and build resilient enterprises ready to thrive in the dynamic years ahead.
By Grace Melendez, Associate Director
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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