Not all ERP systems that are labeled “cloud” are the same. At the same time, vendors need to realize that not all ERP buyers are the same. The study provides an overview of ERP cloud vendors and describes the two major categories of buyers in this market: first-time buyers looking for their first ERP systems and established companies replacing their legacy systems. We also segment cloud ERP providers into two categories: cloud-only ERP providers and traditional vendors that have added cloud or hosting as deployment options. We conclude with recommendations for buyers and providers who seek to serve these markets. Two appendices provide our analysis of key ERP vendors in each category. (32 pp., 6 fig.)