Aligning Talent and Technology by Embedding Generative AI in SAP SuccessFactors

Enterprises are making HR more effective by combining SAP SuccessFactors with core ERP systems and introducing generative AI through SAP Joule. This integration creates a single source of truth across HR, finance, and operations, improving the accuracy of AI-driven insights. Today, over 60% of SAP SuccessFactors clients are piloting Joule to automate tasks such as resume screening, interview scheduling, and performance reviews. At the same time, many organizations are adopting industry-specific extensions to address practical needs such as managing seasonal staff in retail, tracking safety in manufacturing, and ensuring compliance in healthcare and utilities.

Both demand-side and supply-side trends are covered in our SAP SuccessFactors Services 2025 Market Insights™ and SAP SuccessFactors Services 2025 RadarView™, respectively. These reports present a comprehensive study of SAP SuccessFactors service providers and closely examine market leaders, innovators, disruptors, and challengers.

We evaluated 24 service providers across three dimensions: practice maturity, partner ecosystem, and investments and innovation. Of the 24 providers, we recognized 19 that brought the most value to the market over the past 12 months.

The report recognizes service providers in four categories:

• • Leaders: Accenture, Capgemini, Deloitte, IBM, Infosys, and Wipro
  • Innovators: Birlasoft, Cognizant, HCLTech, LTIMindtree, SAP, and TCS
  • Disruptors: HR Path, NTT DATA, and SD Worx
  • Challengers: DXC Technology, Effective People, EPI-USE, and Eviden

Figure 1 below from the full report illustrates these categories:

“Integrating SAP SuccessFactors with core ERP systems allows organizations to align HR, finance, and operations around a single data model,” said Ruth Steinberg, partner at Avasant. “This not only improves data quality for AI models but also enhances the overall impact of HR on business strategy.”

The reports provide several findings, including the following:

• • Beyond task automation, enterprises are using generative AI to deliver more intuitive user experiences in HR, such as conversational self-service, goal-setting assistants, and personalized learning journeys. This makes HR tools more accessible and employee-friendly.
  • Sector-specific templates and localizations for retail, manufacturing, and healthcare are allowing companies to deploy SAP SuccessFactors faster, with built-in compliance support and role-based workflows tailored to frontline and regulated workforces.
  • By consolidating data across HR, finance, and operations, organizations are moving toward more predictive and prescriptive workforce planning, leveraging AI for aligning talent strategy with financial and operational goals.
  • In the past 12 months, enterprises have been prioritizing generative AI pilots in areas with repetitive workflows, such as interview scheduling, query resolution, and compliance reporting, where time savings and accuracy improvements are immediately visible.

“Generative AI is helping shift HR from a support function to a strategic enabler,” said Premal Shah, principal analyst at Avasant. “With tools like SAP Joule, enterprises are driving productivity through AI-led resume screening, onboarding support, and performance insights.”

The SAP SuccessFactors Services 2025 RadarView™ also features detailed profiles of the top 19 service providers, along with their solutions, offerings, and experience in assisting enterprises in their SAP SuccessFactors adoption journeys.

This Research Byte is a brief overview of Avasant’s SAP SuccessFactors Services 2025 Market Insights™ and SAP SuccessFactors Services 2025 RadarView™. (click for pricing).